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in Writing & Blogging · August 16, 2017

10 Things Every Blog Needs

So you have a blog, but it isn’t doing as well as you would like. There are a variety of reasons why this could happen. Maybe people are having a hard time reading it. Maybe they’re struggling to navigate it. Maybe your blog is actually doing okay, but you know it has the potential to be even better. Whatever the reason, it probably comes down to that your blog is missing one or more of these 10 things that every blog needs. These are broken into 2 categories: what your readers need and what you need to grow your blog. I’ve been around the blogging world for several years now, and I’ve learned about these things both from writing my own blog as well as from reading lots of other peoples’ blogs. Take advantage of that and make sure that your blog has these 10 things!

Whether you're starting your blog or you've been at it for a while, you might be missing one or more of these ten things that every blog needs. Some things are to help your reader and some things are to help your blog grow.

6 Things Your Blog Needs To Help Your Readers

Clean layout – If someone goes to your blog and there is too much going on, they will probably leave. A clean layout doesn’t mean you need to have a white background (although I personally prefer that because it’s easier to see the other things on your blog). Make sure that there isn’t too much going on and you can let your content speak for itself.

Social media networks visible without having to scroll – Want your blog followers to follow you on social media? Have links to your networks easily accessible! I shouldn’t have to go looking for your networks. You may notice that my top menu bar includes the links to mine and that it moves as you scroll. (This came with the theme btw.) This way, none of you have to go looking for that information. Additionally, I have my links under the picture of me and at the bottom of the page. You don’t need to have a bar that moves as you scroll, but you should have the links on your page in multiple places.

About me page – Your readers will (hopefully) be curious about who you are! You need to have a page that explains you to them. This page should explain you and the purpose of your blog. I don’t consider myself an expert of these pages specifically, so check out these posts to help you write an amazing page: How To Write a Compelling About Me Page and How To Write a Killer About Me Page for Your Blog.

10 Things Every Blog Needs Click To Tweet

Contact page – Your readers and people who want to work with you need to know how to reach you! Your readers might want to be your friend or they might have a question or comment about a post that they don’t want to be public for whatever reason. This is also a great place to put your social media networks, but that should obviously not be the only place they are (see above). Additionally, someone might want to work with you. This could be a company or another blogger. Like with the about page, I don’t consider myself enough of an expert to tell you how to write an awesome page, so check out these posts: How To Maximize Your Contact Page and How To Optimize Your Contact Page.

Picture of you/your brand – I strongly think you should have a picture of you in your sidebar. Your followers want to know who they are following! But if, for some reason, you don’t want your picture out there, have some kind of logo or branded image there instead.

Search bar – I currently have 776 blog posts published. Yeah, you read that right. So no matter how many connected posts I link to in my blog posts or how much to dig through my archives, you might not be able to find a post that you think I’ve written. That’s why it’s so important to have a search bar. It will (probably) take you a while to get up to 700+ posts, but you need to plan for the day where it isn’t practical to expect your readers to dig through your blog to find something.

Even if your posts are absolutely amazing, it might take a while for your blog to grow because you don't have one of these four things.

4 Things That Your Blog Needs To Help It Grow

Related posts – You want people to read more than one post, right? The best way to do it is to give them related posts. I do this a couple of ways. First, I have a widget that automatically links in related posts. Second, as you may have noticed (or will notice shortly), in every post I manually link directly to 2-5 posts that are similar. I do both of these things because manually choosing the posts to link to allows me to choose specific posts that I know are similar rather than leave it to the widget and hope it picks posts that are actually related. Third, Disqus provides related posts after the comments section. Including related posts also generally enables your bounce rate to decrease. The bounce rate is the percentage of people who go to one page only before leaving your blog. If there are related posts available, you are more likely to have people to go check those out instead of reading one page only.

Tools to share your posts – These are super important because they make sure people other than your audience see your posts. Every person who reads your blog has a different social media reach than you do. If they can share your posts on social media or via email, then your posts will reach more people. I use Sumo’s basic plan, which is free; see that bar of social media networks on the left side? That’s Sumo (not visible on my homepage). Additionally, under the title of each post is a list of social media icons, and those are all for sharing posts. I also use the Better Click To Tweet plugin, which lets me include a pre-written tweet in posts so all people have to do is click it to share. Basically, make sure that it’s easy to share your post. If someone wants to share your posts they will, but it’s much more likely they will if it’s super easy to do it.

Categories/tags accessible somewhere – The search bar is great if people have a specific post or type of post that they’re looking for, but maybe someone reads a post and wants more posts like it. Having accessible categories and tags is so important for this. Related posts help, but if they want to see allll the posts like one, they should be able to find it. This is especially important for blogs like mine where there are a wide variety of topics discussed. I have a small-ish group of people who read all of my posts, but most people read one or two categories and not all 3. This is why it’s important to me to have links to the different categories easily accessible, both on the top of the homepage and in the sidebar.

Share popular posts – Your popular coasts are popular for a reason, and since you know that people like them, you can get even more people to like them if you share them. I have mine in my sidebar so any random reader can check them out, but I also have an entire page for them under the Start Here umbrella. Plus, by having an easily accessible list of popular posts, you can help lower your bounce rate.

Like this post? Check out:

The Best Pieces of Blogging Advice That I’ve Ever Received, Why an Editorial Calendar Is Really Worth the Time + 164 Blog Post Ideas, 5 Most Amazing Blog Post Ideas To Bring You Traffic for Years

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Previous Post: « Dating with a Chronic Illness
Next Post: Holy Grail Beauty Products According to Bloggers »

Reader Interactions

Comments

  1. Francesca Gariano says

    August 16, 2017 at 1:54 pm

    Kate you are totally my go-to for blog tips/blog related posts!!! Thanks for sharing! <3

    Reply
    • Kate Mitchell says

      August 19, 2017 at 10:45 am

      Oh my goodness – you’re too kind. I hope this helps!

      Reply
  2. Rebecca @ Strength & Sunshine says

    August 16, 2017 at 3:48 pm

    People not having their social links KILLS me, the biggest turn off. Or they do have them, but they are broken links or not set up properly…ah!

    Reply
    • Courtney says

      August 18, 2017 at 2:25 pm

      Or a subscribe button! If I have to search more than 2 pages to try to follow your blog, I’m out. That should be very visible.

      Reply
      • Kate Mitchell says

        August 19, 2017 at 10:46 am

        For sure! It should be easy.

        Reply
    • Kate Mitchell says

      August 19, 2017 at 10:46 am

      Agreed!

      Reply

Trackbacks

  1. Kate the (Almost) Great | Boston Lifestyle Blog - 12 Blog Traffic Boosting Tools To Try in 2018 - Kate the (Almost) Great | Boston Lifestyle Blog says:
    December 29, 2017 at 8:01 am

    […] Social Media Matters for Bloggers (And How to Grow Yours), 8 Ways To Lower Your Bounce Rate, 10 Things Every Blog Needs, Why an Editorial Calendar Is Really Worth the Time + 164 Blog Post […]

    Reply
  2. Kate the (Almost) Great | Boston Lifestyle Blog - How To Drive Traffic to Your Blog: January Blog Traffic Report says:
    February 2, 2018 at 8:01 am

    […] All blog traffic reports, How To Optimize Your Social Media Platforms as a Blogger + Free Checklist, 12 Blog Traffic Boosting Tools To Try in 2018, Why Social Media Matters for Bloggers (And How To Grow Yours!), 10 Things Every Blog Needs […]

    Reply
  3. Kate the (Almost) Great | Boston Lifestyle Blog - How To Promote Your Blog: Sharing How I Promote Mine says:
    May 25, 2018 at 10:01 am

    […] Blog Traffic Boosting Tools To Try in 2018, 8 Ways To Lower Your Bounce Rate, 10 Things Every Blog Needs, The Best Pieces of Blogging Advice I’ve Ever Received, Why You Need a Social Media Content […]

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There's a new blog post up today all about MEDIA K There's a new blog post up today all about MEDIA KITS! They are essential if you are a blogger or influencer who wants to make money from your work. Click the link in my bio to read or ➡ katethealmostgreat.com. ⁣
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[Image: Kate takes a selfie. She is a brunette white woman wearing a peach top, a mask, and round tortoiseshell glasses. She is sitting in a convention center holding a card that says “Thanks! For getting vaccinated.]
✨ VISIBLE SIGNS OF MY "INVISIBLE" DISABILITY ✨ ✨ VISIBLE SIGNS OF MY "INVISIBLE" DISABILITY ✨ ⁣
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1️⃣ TENS unit clipped on my jeans to help my foot and ankle pain ⁣
2️⃣ Wearing sneakers because a) they're the only shoes I can really tolerate b) I have an indoors and an outdoors pair c) I have to wear sneakers/can't go barefoot for long because of my foot and ankle pain ⁣
3️⃣ Leaning on my closet door slightly because it's the only way I can really stay still for pictures ⁣
4️⃣ Wearing glasses because I can't wear contacts due to dry eyes, which is a side effect of many of my medications ⁣
5️⃣ Popsocket on my phone because I really can't keep a grasp on it due to my super arthritic hands ⁣
⁣
These are just some visible signs! Just because you don't see these things doesn't mean they aren't there if you look. Invisible disabilities aren't truly invisible. ⁣
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➡ What are visible signs of your invisible disability? ⬅ ⁣
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[Image: Kate stands in front of a mirror on the inside of her closet door, taking a selfie in the mirror., She's a brunette white woman wearing jeans, a blue-and-white top, and round tortoiseshell glasses. She has a TENS unit clipped to her jeans.]
Harley and Piper's new album, coming this fall 😂 ⁣
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Comment below with what you think their album would be named if this was the album cover ⬇ ⁣
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📸 @happydogsboston ⁣
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I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣
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[Image: 2 dogs but from the perspective of down on the ground looking up at them. The dogs are on a brick pathway in Boston and behind them are classic Boston brownstones, trees without leaves, and a cloudy sky. One dog is a red-and-white cavalier King Charles spaniel, and her ears are flying back in the wind. The other is a golden retriever.]
Even once you're done with school, you should neve Even once you're done with school, you should never stop learning. That doesn't mean that you have to take classes! Learning can look however you want. ⁣
⁣
You can take up a new hobby. ⁣
⁣
You can learn a new skill. ⁣
⁣
You can learn about the world by getting your news from different sources. ⁣
⁣
There are so many ways to learn, and one of the great things about not being in school anymore is that you can learn about whatever you want and whatever interests you. ⁣
⁣
What is something you've learned or learned about? ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣⁣
⁣
◾⁣
⁣
[Image: Kate sits in a gray chair, facing the camera. She's a brunette white woman wearing black pants, a white sweater, and round tortoiseshell glasses. She's holding an open book. Behind her on the walls are a couple of round mirrors.]
I've been missing rural Maine these days. While I I've been missing rural Maine these days. While I like being able to see people out and about in Boston, spending most of 2020 in rural Maine really reinforced how much my soul prefers country to the city. ⁣
⁣
I don't know what to do about that short-term, but it is helpful to know that my long-term goal of moving back to Maine (or at least not living long-term in the city) is in fact something that I will love. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣
⁣
◾ ⁣
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[Image: Looking at a lake that has a rock-filled "beach" with rocks going out to a point. The other side of the lake is filled with trees.]
Put on a full face of makeup for a small Easter ce Put on a full face of makeup for a small Easter celebration today. This is your reminder that while it's nice to dress up and look nice, celebrating in small ways is just as good as celebrating in big ones. Also, Jesus doesn't want you to risk your health or the health of others to celebrate. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣ ⁣
⁣
◾ ⁣
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[Image: Kate takes a selfie. She's a brunette white woman wearing a v-neck ribbed shirt, claddagh necklace, and round tortoiseshell glasses.] ⁣
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#bostonbloggers #bostonian #bostonblogger #proptoit #myunicornlife #makemoments #acolorstory #makeyousmilestyle #liveunscripted #howyouglow #mybeautifulmess #choosejoy #influencehercollective #howiseeit #inspiredwomen #documentyourdays #momentsofmine #myeverydaymagic #darlingdaily #todayslovely #seekmoments #momentslikethese #posttheordinary #thatauthenticfeeling #discoverunder5k #BossGirlBloggers #ChronicIllnessBlogger #bostonma
Like I said on Monday, this has been a busy week. Like I said on Monday, this has been a busy week. But I made it through the week! And you almost have, too. ⁣
⁣
Earlier this week, I published a new blog post with tips for new health bloggers. There are 12 in total! And then today I published a new blog post that is an FAQ for POTS. I'm answering questions that I've gotten a lot in my personal life as well as in my advocate life!⁣
⁣
Check these posts out by clicking the link in my bio or ➡ katethealmostgreat.com. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣
⁣
◾ ⁣
⁣
[Image: Kate sits in a gray chair working on a silver laptop. She's a brunette white woman wearing a gray t-shirt, a lighter gray cardigan, and round tortoiseshell glasses. The t-shirt is mostly covered, but the text on it is CureArthritis.org.]
Piper and Harley want to make sure that you're tak Piper and Harley want to make sure that you're taking care of yourself. If you're not, they're not mad, they're disappointed. ⁣
⁣
In all seriousness, if you're struggling right now, that's okay. We're a year into the pandemic life, and it is 𝘵𝘰𝘶𝘨𝘩 some days. Piper and Harley want to give you hugs, but they know that they can't jump through Instagram to make that happen. But know that they want to! ⁣
⁣
📸 @happydogsboston⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣
⁣
◾ ⁣
⁣
[Image: 2 dogs sit on a brick pathway. The one in front is a red-and-white cavalier King Charles spaniel. The one in the bag is a golden retriever.]
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There's a new blog post up today all about MEDIA K There's a new blog post up today all about MEDIA KITS! They are essential if you are a blogger or influencer who wants to make money from your work. Click the link in my bio to read or ➡ katethealmostgreat.com. ⁣
⁣
PS - My ebook for chronic health bloggers includes a Canva media kit template! That's just 1 of 11 resources in it, and the ebook is just $10. You can also find that at the link in my bio. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣⁣⁣
⁣
◾ ⁣
⁣
[Image: Kate sits at a desk working on a silver laptop. She's a brunette white woman and is wearing a pink tank dress and large brown glasses. In front of the camera, next to the laptop, is a blue-and-white coffee mug.]
💉 day! Grateful grateful grateful ◼️ [Im 💉 day! Grateful grateful grateful

◼️ 

[Image: Kate takes a selfie. She is a brunette white woman wearing a peach top, a mask, and round tortoiseshell glasses. She is sitting in a convention center holding a card that says “Thanks! For getting vaccinated.]
✨ VISIBLE SIGNS OF MY "INVISIBLE" DISABILITY ✨ ✨ VISIBLE SIGNS OF MY "INVISIBLE" DISABILITY ✨ ⁣
⁣
1️⃣ TENS unit clipped on my jeans to help my foot and ankle pain ⁣
2️⃣ Wearing sneakers because a) they're the only shoes I can really tolerate b) I have an indoors and an outdoors pair c) I have to wear sneakers/can't go barefoot for long because of my foot and ankle pain ⁣
3️⃣ Leaning on my closet door slightly because it's the only way I can really stay still for pictures ⁣
4️⃣ Wearing glasses because I can't wear contacts due to dry eyes, which is a side effect of many of my medications ⁣
5️⃣ Popsocket on my phone because I really can't keep a grasp on it due to my super arthritic hands ⁣
⁣
These are just some visible signs! Just because you don't see these things doesn't mean they aren't there if you look. Invisible disabilities aren't truly invisible. ⁣
⁣
➡ What are visible signs of your invisible disability? ⬅ ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣ ⁣
⁣
◾ ⁣
⁣
[Image: Kate stands in front of a mirror on the inside of her closet door, taking a selfie in the mirror., She's a brunette white woman wearing jeans, a blue-and-white top, and round tortoiseshell glasses. She has a TENS unit clipped to her jeans.]
Harley and Piper's new album, coming this fall 😂 ⁣
⁣
Comment below with what you think their album would be named if this was the album cover ⬇ ⁣
⁣
📸 @happydogsboston ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣
⁣
◾⁣
⁣
[Image: 2 dogs but from the perspective of down on the ground looking up at them. The dogs are on a brick pathway in Boston and behind them are classic Boston brownstones, trees without leaves, and a cloudy sky. One dog is a red-and-white cavalier King Charles spaniel, and her ears are flying back in the wind. The other is a golden retriever.]
Even once you're done with school, you should neve Even once you're done with school, you should never stop learning. That doesn't mean that you have to take classes! Learning can look however you want. ⁣
⁣
You can take up a new hobby. ⁣
⁣
You can learn a new skill. ⁣
⁣
You can learn about the world by getting your news from different sources. ⁣
⁣
There are so many ways to learn, and one of the great things about not being in school anymore is that you can learn about whatever you want and whatever interests you. ⁣
⁣
What is something you've learned or learned about? ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣⁣
⁣
◾⁣
⁣
[Image: Kate sits in a gray chair, facing the camera. She's a brunette white woman wearing black pants, a white sweater, and round tortoiseshell glasses. She's holding an open book. Behind her on the walls are a couple of round mirrors.]
I've been missing rural Maine these days. While I I've been missing rural Maine these days. While I like being able to see people out and about in Boston, spending most of 2020 in rural Maine really reinforced how much my soul prefers country to the city. ⁣
⁣
I don't know what to do about that short-term, but it is helpful to know that my long-term goal of moving back to Maine (or at least not living long-term in the city) is in fact something that I will love. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣
⁣
◾ ⁣
⁣
[Image: Looking at a lake that has a rock-filled "beach" with rocks going out to a point. The other side of the lake is filled with trees.]
Put on a full face of makeup for a small Easter ce Put on a full face of makeup for a small Easter celebration today. This is your reminder that while it's nice to dress up and look nice, celebrating in small ways is just as good as celebrating in big ones. Also, Jesus doesn't want you to risk your health or the health of others to celebrate. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣ ⁣
⁣
◾ ⁣
⁣
[Image: Kate takes a selfie. She's a brunette white woman wearing a v-neck ribbed shirt, claddagh necklace, and round tortoiseshell glasses.] ⁣
⁣
#bostonbloggers #bostonian #bostonblogger #proptoit #myunicornlife #makemoments #acolorstory #makeyousmilestyle #liveunscripted #howyouglow #mybeautifulmess #choosejoy #influencehercollective #howiseeit #inspiredwomen #documentyourdays #momentsofmine #myeverydaymagic #darlingdaily #todayslovely #seekmoments #momentslikethese #posttheordinary #thatauthenticfeeling #discoverunder5k #BossGirlBloggers #ChronicIllnessBlogger #bostonma
Like I said on Monday, this has been a busy week. Like I said on Monday, this has been a busy week. But I made it through the week! And you almost have, too. ⁣
⁣
Earlier this week, I published a new blog post with tips for new health bloggers. There are 12 in total! And then today I published a new blog post that is an FAQ for POTS. I'm answering questions that I've gotten a lot in my personal life as well as in my advocate life!⁣
⁣
Check these posts out by clicking the link in my bio or ➡ katethealmostgreat.com. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣
⁣
◾ ⁣
⁣
[Image: Kate sits in a gray chair working on a silver laptop. She's a brunette white woman wearing a gray t-shirt, a lighter gray cardigan, and round tortoiseshell glasses. The t-shirt is mostly covered, but the text on it is CureArthritis.org.]
Piper and Harley want to make sure that you're tak Piper and Harley want to make sure that you're taking care of yourself. If you're not, they're not mad, they're disappointed. ⁣
⁣
In all seriousness, if you're struggling right now, that's okay. We're a year into the pandemic life, and it is 𝘵𝘰𝘶𝘨𝘩 some days. Piper and Harley want to give you hugs, but they know that they can't jump through Instagram to make that happen. But know that they want to! ⁣
⁣
📸 @happydogsboston⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣
⁣
◾ ⁣
⁣
[Image: 2 dogs sit on a brick pathway. The one in front is a red-and-white cavalier King Charles spaniel. The one in the bag is a golden retriever.]
Follow on Instagram

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