As you probably know by now, I’m launching The Essential Grammar Handbook on June 2 (May 30 for members of The In-the-Know People). I’ve been working incredibly hard the past couple of weeks for this book launch, and today I’m pulling back the curtain and explaining what goes into a book launch.
I actually used By Regina’s 3-Day Create Workbook to write the book, and at the end of the workbook, there’s an idea of how she suggests you market your new product. It involves an Excel spreadsheet schedule for what you do each day for 4 weeks leading up to its launch – not just business-wise, but also on your blog, social media, and email list. You only see the first week on the example, but it’s a great way to get started.
So I made a 4-week plan and stuck to it as much as possible. The plan includes getting all of the business stuff set up – like accounting software and where I’m actually going to sell the book – and writing blog posts like this.
It definitely hasn’t been easy. I try to set aside time every day to work on the tasks, and I schedule social media promotions and the like ahead of time. I work outside of the house on Tuesdays and Thursdays, so on Mondays and Wednesdays I try to get as much done as possible.
This isn’t my first book launch; Aureole came out in July 2012. But I didn’t do as much research as I should have then, or maybe the resources I needed just didn’t exist at the time. So this time, I’m doing everything possible for a successful launch. It also helps that I have a platform this time around!
It’s also time for the May giveaway! We’re giving away a planner from Heart & Arrow Design. The winner can choose the blogger weekly planner, which I have and love dearly, or the hourly day planner, which comes in blush pink and seafoam.
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