I can’t believe how much my blog traffic increased in July. Like, improved by nearly 70%. It’s mostly related to switching to WordPress – I seriously can’t praise its values enough – but I’ll get into that later. For now, join me on my journey to 20,000 monthly pageviews on Google Analytics, and find out how you, too, can increase blog traffic by nearly 70%.
Unique Pageviews – 6,468 (+71% since March, +67.9% since June)
Bounce Rates – 58.28% (-30% since March, -29.5% since June)
Sessions – 3,171 (+12.8% since March, +7.4% since June)
Users – 2,672 (+38.9% since March, +10.7% since June)
Bloglovin – 1466 (+8.9% since March, +0% since June)
Email Subscribers – 45 (started at 0, +32.3% since June)
Facebook – 693 (+15.3% since March, +5.3% since June)
Twitter – 1709 (+10.5% since March, +2.6% since June)
Instagram – 573 (+42.9% since March, +7.5% since June)
Google + – 109 (+29.7% since March, +11.2% since June)
Pinterest – 1440 (+57.4% since March, +3.7% since June)
What I Did
- Moved to WordPress
- New theme
- Facebook ad
- Promoted pin
- Started scheduling more social media promotion for posts as soon as I post them
- Added favorite posts from other bloggers to my monthly favorites posts
- Controversial post (about needing narcotics)
- Switching to WordPress: I don’t know how much is related to the new theme (see below) or actually being on WordPress. I’ve heard for a while that being on WordPress increases the number of pageviews on Google Analytics, but I don’t know how much of that is blogger lore rather than truth. Also, because I’m on WordPress, I’m using the Yoast SEO plugin, so my SEO use has dramatically improved.
- New theme: This theme makes it so there are previews to all posts on the home page. On one hand, this means that readers can skip through posts they don’t want to read easier. This was my intention because I have 3 pretty distinct audiences: people who read for the health topics, people who read for the writing topics, and people who read for the lifestyle topics. Of course, some of them overlap, but not all. So now I have fewer people getting to the homepage, not seeing a post they like and moving on. On the other hand, because people have to click through to read a full post, I have more pageviews and a lower bounce rate (which is a good thing!). I also now have links to the posts in each category across the top.
I Haven’t Seen Results From
- Scheduling more social media promotion – My hope is that it’s just a matter of time before I see a distinct improvement based on this. Or maybe I need to go ahead and schedule extra social media posts promoting way old posts.
- Facebook ad – I’m trying to experiment with promoting different types of posts and using different audiences. The point is I’m trying to find which types of posts are received the best.
- Adding favorite posts from other bloggers
- Promoted Pin – Like the Facebook ad, I’m experimenting which posts I promote and which audiences I advertise towards. Didn’t have much success this month.
My Thoughts and Plans for the Future
- Next month’s goal: 7,000 monthly pageviews
- By moving to WordPress and changing my theme, I seem to have broken through the barrier of not having many improvements from month to month. My plan for August is to make as many changes as possible to get the blog looking how I want it to (I’m currently 75% of the way through this process) and to get the blog ready for when I start school in September. I’m planning on sticking to 3 posts a week, but I just want to avoid being pulled in lots of different directions. I’m probably going to need to start writing excess posts to have in my back pocket should things get crazy. I also want to see how my blog traffic is when the newness of the theme wears off.
Did this help? Do you have any suggestions of what I should try?