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in Writing & Blogging · September 22, 2017

8 Ways to Lower Your Bounce Rate

There are a lot of components that go into your blog analytics. Page views, users, sessions, and bounce rate are all a part of it. But unlike the others, you want your bounce rate to be low, not high. Bounce rate is the percentage of people who view one page of your blog and then leave, aka bounce. Understanding your bounce rate is important because it helps you figure out if people are interested in individual posts or your blog as a whole.

I’ve dealt with a wide range of bounce rates over the year(s) that I’ve been monitoring my blog traffic, but generally is has been below 40%. Most recently, in August it was around 26%, and right now (September 21), it’s below 11%. Today I’m sharing the different tools I use to keep it low so you can lower yours, too, and increase your page views.

All blog traffic posts

One of the key blog statistics is your bounce rate, or the percentage of people who go to your blog and then leave. I've lowered mine to below 10%, and today I'm sharing how you can do it, too.

Link to other posts and pages – This can be done in a variety of ways, and I mostly do it in two ways. One is that I link to relevant posts throughout the post if applicable, like how the word August above links to my August Blog Traffic Report post and the link to all blog traffic posts. The other way is including links to related posts at the bottom of each post. I do this as well as using widgets (which I will talk about, too) because this way I can include posts that I know are relevant to the post itself. The widgets sometimes include posts that are kind of related or just generally in the same category.

Related posts widget – But having a related posts widget is super helpful, too. By using this as well as manually choosing related posts, I can link to a whole bunch of similar posts that range from really similar to kind of similar. I use the plugin Advanced Recent Posts, and WordPress also provides an option to show related posts.

Related posts with Disqus – I use Disqus for comments on my posts, and one of their features is providing related posts. These show up under the comments section, so once you’ve left a comment (or just read the comments that are there), you can see related posts. You’ll notice that all of the related posts options show different posts.

Popular posts on sidebar – This is super helpful! These are your most popular posts for a reason; people like to read them. Having a list on your sidebar puts them in the face of people as they read your posts. I suggest having them listed as images. You can see on my sidebar that there are images and the printed title, which is great for anyone who might be reading my blog with a screen reader. I use the plugin WordPress Popular Posts.

Struggling with your bounce rate? Here are the 8 things I do to lower mine - down to below 10%!

Important pages on sidebar – I have a lot of pages (which you can see under all of the menus), but I wanted to include just the super important ones on my sidebar. I have most of the pages in my menu underneath the category they fall into, and so that hides things like my about page, tags & topics, and popular posts. This way, you can see what I think is important without having to look under the header pages. Also, if you don’t look at the menu and are just scrolling down, you can see these pages as you go.

Categories visible – This obviously doesn’t apply to all blogs, but as you guys know, I run this blog on categories. All of my posts fall into one of three categories: health, writing & blogging, and lifestyle. By having the categories on my sidebar, if you’re scrolling down, you can easily go to those categories. By having them at the top of my page, you can directly go to them as soon as you come to my blog. If you don’t have categories, you could also put the most-used tags in your sidebar.

Get a bounce rate plugin – If you are on self-hosted WordPress, get the Reduce Bounce Rate plugin. This plugin tells Google Analytics when people scroll and interact with your site more than Analytics usually counts something as an interaction. (And yes, it’s allowed by Google.)

Menus – As I’ve mentioned (and as you probably have noticed), I have menus on my blog. This helps a lot because my menu stays on the top of your screen as you scroll down. I try to have my menu headers be as helpful as possible. For example, the Start Here page is a page on its own but also a parent page, and then About, Tags & Topics, and Popular Posts are all under it. They all fall under the category of where you should start if you’re new to the blog.

What do you do to reduce your bounce rate?

Like this post? Check out these:

10 Things Every Blog Needs, Why an Editorial Calendar Is Worth the Time, 8 Tips To Get More Twitter Followers, The Giant Blogging Mistake I Made

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Previous Post: « 2017 Recent Reads: July-September
Next Post: Simple Acts of Self-Care »

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Comments

  1. Cristina says

    October 20, 2017 at 3:21 am

    Hi, Kate!

    I used to have a super low bounce rate because of a plug-in I installed on WordPress. Don’t know what happened but that plug-in was badly altering my bounce rate. A BR under 10% is almost impossible to achieve and usually when it comes to blogs, bounce rate are higher.

    Reply
  2. Mika says

    May 31, 2020 at 12:50 pm

    I found this post to be extremely helpful! I’ve been on your site for about an hour now (yey for low bouncerate ;), going through a bunch of your blogging posts. I love your other content too, but that’s what I’m most interested in right now. Thank you so much for your valuable insight!

    Reply
    • Kate says

      May 31, 2020 at 2:04 pm

      Ah I’m so glad you found it helpful! Thank you for this comment!

      Reply

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I’m Kate, a millennial living in New England. I’m a writer and an advocate for people with chronic illnesses. Join me on my journey to greatness!

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There's a new blog post up today all about MEDIA K There's a new blog post up today all about MEDIA KITS! They are essential if you are a blogger or influencer who wants to make money from your work. Click the link in my bio to read or ➡ katethealmostgreat.com. ⁣
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PS - My ebook for chronic health bloggers includes a Canva media kit template! That's just 1 of 11 resources in it, and the ebook is just $10. You can also find that at the link in my bio. ⁣
⁣
◾ ⁣
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I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣⁣⁣
⁣
◾ ⁣
⁣
[Image: Kate sits at a desk working on a silver laptop. She's a brunette white woman and is wearing a pink tank dress and large brown glasses. In front of the camera, next to the laptop, is a blue-and-white coffee mug.]
💉 day! Grateful grateful grateful ◼️ [Im 💉 day! Grateful grateful grateful

◼️ 

[Image: Kate takes a selfie. She is a brunette white woman wearing a peach top, a mask, and round tortoiseshell glasses. She is sitting in a convention center holding a card that says “Thanks! For getting vaccinated.]
✨ VISIBLE SIGNS OF MY "INVISIBLE" DISABILITY ✨ ✨ VISIBLE SIGNS OF MY "INVISIBLE" DISABILITY ✨ ⁣
⁣
1️⃣ TENS unit clipped on my jeans to help my foot and ankle pain ⁣
2️⃣ Wearing sneakers because a) they're the only shoes I can really tolerate b) I have an indoors and an outdoors pair c) I have to wear sneakers/can't go barefoot for long because of my foot and ankle pain ⁣
3️⃣ Leaning on my closet door slightly because it's the only way I can really stay still for pictures ⁣
4️⃣ Wearing glasses because I can't wear contacts due to dry eyes, which is a side effect of many of my medications ⁣
5️⃣ Popsocket on my phone because I really can't keep a grasp on it due to my super arthritic hands ⁣
⁣
These are just some visible signs! Just because you don't see these things doesn't mean they aren't there if you look. Invisible disabilities aren't truly invisible. ⁣
⁣
➡ What are visible signs of your invisible disability? ⬅ ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣ ⁣
⁣
◾ ⁣
⁣
[Image: Kate stands in front of a mirror on the inside of her closet door, taking a selfie in the mirror., She's a brunette white woman wearing jeans, a blue-and-white top, and round tortoiseshell glasses. She has a TENS unit clipped to her jeans.]
Harley and Piper's new album, coming this fall 😂 ⁣
⁣
Comment below with what you think their album would be named if this was the album cover ⬇ ⁣
⁣
📸 @happydogsboston ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣
⁣
◾⁣
⁣
[Image: 2 dogs but from the perspective of down on the ground looking up at them. The dogs are on a brick pathway in Boston and behind them are classic Boston brownstones, trees without leaves, and a cloudy sky. One dog is a red-and-white cavalier King Charles spaniel, and her ears are flying back in the wind. The other is a golden retriever.]
Even once you're done with school, you should neve Even once you're done with school, you should never stop learning. That doesn't mean that you have to take classes! Learning can look however you want. ⁣
⁣
You can take up a new hobby. ⁣
⁣
You can learn a new skill. ⁣
⁣
You can learn about the world by getting your news from different sources. ⁣
⁣
There are so many ways to learn, and one of the great things about not being in school anymore is that you can learn about whatever you want and whatever interests you. ⁣
⁣
What is something you've learned or learned about? ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣⁣
⁣
◾⁣
⁣
[Image: Kate sits in a gray chair, facing the camera. She's a brunette white woman wearing black pants, a white sweater, and round tortoiseshell glasses. She's holding an open book. Behind her on the walls are a couple of round mirrors.]
I've been missing rural Maine these days. While I I've been missing rural Maine these days. While I like being able to see people out and about in Boston, spending most of 2020 in rural Maine really reinforced how much my soul prefers country to the city. ⁣
⁣
I don't know what to do about that short-term, but it is helpful to know that my long-term goal of moving back to Maine (or at least not living long-term in the city) is in fact something that I will love. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣
⁣
◾ ⁣
⁣
[Image: Looking at a lake that has a rock-filled "beach" with rocks going out to a point. The other side of the lake is filled with trees.]
Put on a full face of makeup for a small Easter ce Put on a full face of makeup for a small Easter celebration today. This is your reminder that while it's nice to dress up and look nice, celebrating in small ways is just as good as celebrating in big ones. Also, Jesus doesn't want you to risk your health or the health of others to celebrate. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣ ⁣
⁣
◾ ⁣
⁣
[Image: Kate takes a selfie. She's a brunette white woman wearing a v-neck ribbed shirt, claddagh necklace, and round tortoiseshell glasses.] ⁣
⁣
#bostonbloggers #bostonian #bostonblogger #proptoit #myunicornlife #makemoments #acolorstory #makeyousmilestyle #liveunscripted #howyouglow #mybeautifulmess #choosejoy #influencehercollective #howiseeit #inspiredwomen #documentyourdays #momentsofmine #myeverydaymagic #darlingdaily #todayslovely #seekmoments #momentslikethese #posttheordinary #thatauthenticfeeling #discoverunder5k #BossGirlBloggers #ChronicIllnessBlogger #bostonma
Like I said on Monday, this has been a busy week. Like I said on Monday, this has been a busy week. But I made it through the week! And you almost have, too. ⁣
⁣
Earlier this week, I published a new blog post with tips for new health bloggers. There are 12 in total! And then today I published a new blog post that is an FAQ for POTS. I'm answering questions that I've gotten a lot in my personal life as well as in my advocate life!⁣
⁣
Check these posts out by clicking the link in my bio or ➡ katethealmostgreat.com. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣
⁣
◾ ⁣
⁣
[Image: Kate sits in a gray chair working on a silver laptop. She's a brunette white woman wearing a gray t-shirt, a lighter gray cardigan, and round tortoiseshell glasses. The t-shirt is mostly covered, but the text on it is CureArthritis.org.]
Piper and Harley want to make sure that you're tak Piper and Harley want to make sure that you're taking care of yourself. If you're not, they're not mad, they're disappointed. ⁣
⁣
In all seriousness, if you're struggling right now, that's okay. We're a year into the pandemic life, and it is 𝘵𝘰𝘶𝘨𝘩 some days. Piper and Harley want to give you hugs, but they know that they can't jump through Instagram to make that happen. But know that they want to! ⁣
⁣
📸 @happydogsboston⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣
⁣
◾ ⁣
⁣
[Image: 2 dogs sit on a brick pathway. The one in front is a red-and-white cavalier King Charles spaniel. The one in the bag is a golden retriever.]
Follow on Instagram



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Chronic health lifestyle blog

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There's a new blog post up today all about MEDIA K There's a new blog post up today all about MEDIA KITS! They are essential if you are a blogger or influencer who wants to make money from your work. Click the link in my bio to read or ➡ katethealmostgreat.com. ⁣
⁣
PS - My ebook for chronic health bloggers includes a Canva media kit template! That's just 1 of 11 resources in it, and the ebook is just $10. You can also find that at the link in my bio. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣⁣⁣
⁣
◾ ⁣
⁣
[Image: Kate sits at a desk working on a silver laptop. She's a brunette white woman and is wearing a pink tank dress and large brown glasses. In front of the camera, next to the laptop, is a blue-and-white coffee mug.]
💉 day! Grateful grateful grateful ◼️ [Im 💉 day! Grateful grateful grateful

◼️ 

[Image: Kate takes a selfie. She is a brunette white woman wearing a peach top, a mask, and round tortoiseshell glasses. She is sitting in a convention center holding a card that says “Thanks! For getting vaccinated.]
✨ VISIBLE SIGNS OF MY "INVISIBLE" DISABILITY ✨ ✨ VISIBLE SIGNS OF MY "INVISIBLE" DISABILITY ✨ ⁣
⁣
1️⃣ TENS unit clipped on my jeans to help my foot and ankle pain ⁣
2️⃣ Wearing sneakers because a) they're the only shoes I can really tolerate b) I have an indoors and an outdoors pair c) I have to wear sneakers/can't go barefoot for long because of my foot and ankle pain ⁣
3️⃣ Leaning on my closet door slightly because it's the only way I can really stay still for pictures ⁣
4️⃣ Wearing glasses because I can't wear contacts due to dry eyes, which is a side effect of many of my medications ⁣
5️⃣ Popsocket on my phone because I really can't keep a grasp on it due to my super arthritic hands ⁣
⁣
These are just some visible signs! Just because you don't see these things doesn't mean they aren't there if you look. Invisible disabilities aren't truly invisible. ⁣
⁣
➡ What are visible signs of your invisible disability? ⬅ ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣ ⁣
⁣
◾ ⁣
⁣
[Image: Kate stands in front of a mirror on the inside of her closet door, taking a selfie in the mirror., She's a brunette white woman wearing jeans, a blue-and-white top, and round tortoiseshell glasses. She has a TENS unit clipped to her jeans.]
Harley and Piper's new album, coming this fall 😂 ⁣
⁣
Comment below with what you think their album would be named if this was the album cover ⬇ ⁣
⁣
📸 @happydogsboston ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣
⁣
◾⁣
⁣
[Image: 2 dogs but from the perspective of down on the ground looking up at them. The dogs are on a brick pathway in Boston and behind them are classic Boston brownstones, trees without leaves, and a cloudy sky. One dog is a red-and-white cavalier King Charles spaniel, and her ears are flying back in the wind. The other is a golden retriever.]
Even once you're done with school, you should neve Even once you're done with school, you should never stop learning. That doesn't mean that you have to take classes! Learning can look however you want. ⁣
⁣
You can take up a new hobby. ⁣
⁣
You can learn a new skill. ⁣
⁣
You can learn about the world by getting your news from different sources. ⁣
⁣
There are so many ways to learn, and one of the great things about not being in school anymore is that you can learn about whatever you want and whatever interests you. ⁣
⁣
What is something you've learned or learned about? ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣⁣
⁣
◾⁣
⁣
[Image: Kate sits in a gray chair, facing the camera. She's a brunette white woman wearing black pants, a white sweater, and round tortoiseshell glasses. She's holding an open book. Behind her on the walls are a couple of round mirrors.]
I've been missing rural Maine these days. While I I've been missing rural Maine these days. While I like being able to see people out and about in Boston, spending most of 2020 in rural Maine really reinforced how much my soul prefers country to the city. ⁣
⁣
I don't know what to do about that short-term, but it is helpful to know that my long-term goal of moving back to Maine (or at least not living long-term in the city) is in fact something that I will love. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣⁣
⁣
◾ ⁣
⁣
[Image: Looking at a lake that has a rock-filled "beach" with rocks going out to a point. The other side of the lake is filled with trees.]
Put on a full face of makeup for a small Easter ce Put on a full face of makeup for a small Easter celebration today. This is your reminder that while it's nice to dress up and look nice, celebrating in small ways is just as good as celebrating in big ones. Also, Jesus doesn't want you to risk your health or the health of others to celebrate. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣ ⁣
⁣
◾ ⁣
⁣
[Image: Kate takes a selfie. She's a brunette white woman wearing a v-neck ribbed shirt, claddagh necklace, and round tortoiseshell glasses.] ⁣
⁣
#bostonbloggers #bostonian #bostonblogger #proptoit #myunicornlife #makemoments #acolorstory #makeyousmilestyle #liveunscripted #howyouglow #mybeautifulmess #choosejoy #influencehercollective #howiseeit #inspiredwomen #documentyourdays #momentsofmine #myeverydaymagic #darlingdaily #todayslovely #seekmoments #momentslikethese #posttheordinary #thatauthenticfeeling #discoverunder5k #BossGirlBloggers #ChronicIllnessBlogger #bostonma
Like I said on Monday, this has been a busy week. Like I said on Monday, this has been a busy week. But I made it through the week! And you almost have, too. ⁣
⁣
Earlier this week, I published a new blog post with tips for new health bloggers. There are 12 in total! And then today I published a new blog post that is an FAQ for POTS. I'm answering questions that I've gotten a lot in my personal life as well as in my advocate life!⁣
⁣
Check these posts out by clicking the link in my bio or ➡ katethealmostgreat.com. ⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Check out my blog at the link in my bio or go to katethealmostgreat.com.⁣⁣⁣⁣⁣⁣⁣
⁣
◾ ⁣
⁣
[Image: Kate sits in a gray chair working on a silver laptop. She's a brunette white woman wearing a gray t-shirt, a lighter gray cardigan, and round tortoiseshell glasses. The t-shirt is mostly covered, but the text on it is CureArthritis.org.]
Piper and Harley want to make sure that you're tak Piper and Harley want to make sure that you're taking care of yourself. If you're not, they're not mad, they're disappointed. ⁣
⁣
In all seriousness, if you're struggling right now, that's okay. We're a year into the pandemic life, and it is 𝘵𝘰𝘶𝘨𝘩 some days. Piper and Harley want to give you hugs, but they know that they can't jump through Instagram to make that happen. But know that they want to! ⁣
⁣
📸 @happydogsboston⁣
⁣
◾ ⁣
⁣
I'm Kate, a chronic health blogger who blogs to help chronic illness patients and their loved ones. Follow me for more tips on living an awesome life with chronic illness! ⁣⁣⁣ ⁣
⁣
◾ ⁣
⁣
[Image: 2 dogs sit on a brick pathway. The one in front is a red-and-white cavalier King Charles spaniel. The one in the bag is a golden retriever.]
Follow on Instagram

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