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in Writing & Blogging · January 22, 2021

How I Manage Social Media Platforms for My Blog

The thing about blogging for as long as I have is that the way things work has changed a lot. But one thing that has stayed the same is that social media is absolutely crucial, even if it looks very different now compared to 2013. When I started, for example, Instagram was all about filters and barely used for blogging. That’s extremely not the case now! So while I posted a similar posts a few years ago, today I’m discussing how I manage social media platforms for my blog.

This post contains affiliate links. Thank you for supporting Kate the (Almost) Great!

As a blogger, I do a lot of things that aren't writing blog posts. One such thing is managing social media. In this blog post, I share how I manage social media platforms for my blog, as well as my preferred tools.

How I Manage Social Media Platforms

I want to start by talking about what I mean by “managing social media.” I’m talking about having a social media strategy, scheduling posts, spending time focusing on social media even when it’s not directly related to my blog, etc. This can be broken into 2 buckets: promoting blog posts on social media and working on growing my social media. That can be in terms of followers and in terms of building a sense of the Kate the (Almost) Great community and brand.

Promoting blog posts

I’m not going to go super in depth with this because I’ve written an entire post about how I promote my blog posts, but I do want to cover some of the ways I use social media for blog posts.

When I have a new post, I schedule social media posts on Twitter, Facebook, and Pinterest to promote the new post on that day and over the course of the next week.

I’m also a member of multiple Facebook groups for bloggers, in which I promote my new posts as appropriate. My preferred blogger Facebook groups are ones that have designated threads for sharing your posts or networks. Those are ones that I’ve found the most tangible benefit in, especially social media follows and blog shares.

I also schedule social media posts promoting older blog posts on Twitter, Facebook, and Linked In. Every couple of months, I sit down and schedule 1 post promoting 1 different blog post every day for 2ish months. This brings attention to older posts that might get lost, especially as I have over 1,000 blog posts.

I also use the Revive Old Posts plugin, which is a “WordPress plugin that helps you to keeps your old posts alive by sharing them and driving more traffic to them from twitter/facebook [sic] or linkedin [sic]. It also helps you to promote your content. You can set time and no of posts to share to drive more traffic.” This plugin is connected to my Twitter and Facebook.

13 blog strategies to try in 2021

Chronic Illness Instagram Challenge

Growing social media 

Social media is a great way to get blog traffic, but that’s really only true if you have a following online. That means that I work on growing my social media networks and building a community within them.

But I have a job and multiple chronic illnesses (which are a job in of themselves), so I can’t spend all day on social media. This means that I spend a few hours over the weekend scheduling a week’s worth of social media posts. Especially those that aren’t promotions of my blog posts, also known as a social media editorial calendar. I stopped doing this a few years ago, but for 5 years I was meticulous about planning and managing my social media. I started doing this again this past October.

Everyday Social Media

On Twitter I daily share: someone else’s blog post, a question to encourage engagement, an inspirational quote, and one of my blog posts. Everyday on Facebook I share one of my blog posts and I alternate sharing other people’s blog posts, a question to encourage engagement, and an inspirational quote (with an image for it). Having an image makes a big different for Facebook compared to “just” text.

Types of social media shares

This plan helps me be more intentional with what I’m sharing, as well as to think more about my cohesive social media presence.

For example, now that this is primarily a health blog compared, I focus more on sharing other people’s posts that are health related. The reason why I share other people’s posts is to help build community by engaging with other health bloggers, especially as I usually tag them when I share their post(s).

I share inspirational quotes so others interact with my content and so I’m not only sharing links to my posts. I ask questions to build community as well as to not solely share links to my posts. (No one wants to follow someone who only ever posts about their own content.) I also use questions to get input from my readers, and at least once a week I ask for blog post suggestions. Sometimes no one responds, but sometimes I get incredible ideas!

I’m now also using my editorial calendars to help track whether or not I’ve made new pins for older blog posts, and every day I promote an older post, I make 1-2 new pins for it. Below I’ll share a quick and easy way to make new pins.

This all also helps build relationships with other bloggers and people following me.

Why Isn’t My Blog Getting Traffic?

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My Favorite Tools to Manage Social Media Platforms

Google Sheets

I use Google Sheets for planning my social media editorial calendar. I use 1 tab for Twitter, 1 for Facebook, and 1 for miscellaneous posts. Then, once a week, I sit down to batch write this content and batch schedule it in Buffer. I use 1 column each for the category, date, post text, post link, how an image is saved on my computer (if applicable), and notes on what time of the day it will go up.

Buffer

I use Buffer to schedule Twitter, Facebook, and LinkedIn posts. With the subscription that I have, I can schedule up to 100 posts on each network (aka 300 posts total, not 100 across the 3). One thing I really like about it is you can look at your scheduled posts in a list or in a calendar format, which is very help when trying to figure out if a time is already being used for one post. I made the switch to Buffer when Hootsuite changed their subscriptions; if I stayed with them, I would pay more for less posts a month.

The plan I have costs $144 a year and can connect to up to 10 networks. Overall, I think that’s a really awesome deal. In addition to Twitter profile, Facebook page, and LinkedIn profile, the possible networks you could connect to Buffer include Facebook groups, Instagram business (it does NOT automatically post for you), LinkedIn page, and Pinterest.

Tailwind for Pinterest

I use Tailwind to schedule my Pinterest posts and I LOVE it! Basically, I schedule 90% of my Pinterest traffic in advance. I schedule Pinterest promotions of my blog posts through Tailwind, both for new posts and for new pins for old(er) posts. What I love about that feature is that I can schedule posts to multiple boards and schedule the posts to be spread out over time, and there’s a button to schedule the posts at the best time for your posts.

Additionally, something that has brought a lot of traffic for me is their service called Tailwind Communities. Basically, these are like Pinterest group boards, but they’re only available in Tailwind. These Communities are where I get most of my pins for websites other than mine. Many of these Communities are monitored more than Pinterest group boards are, so if someone isn’t participating according to the rules, they can get kicked out of the group. In my experience, this makes people participate more.

I pay $179.76 per year for Tailwind for Pinterest. This is $119.88 for my Tailwind plan and $59.88 for a Communities “Power Up”. Basically, I’m able to be a member of 10 Tailwind Communities and add 80 pins per month to Communities, which is a lot more than you are able to do with a regular plan. (I think it’s 5 Communities and 40 pins per month.) This is money extremely well spent, and if you were to join only 1 of the tools in this post, I suggest it be Tailwind.

How to get the most out of Tailwind for Pinterest

Tailwind Create

This is Tailwind’s new smart tool for making new images. You add a link to a post, the title, choose some photos (including from stock images they have), and it makes a bunch of images. You choose with ones you like and download or schedule them! Are these pins the best ones? Not usually. But it’s easy and perfect for when you don’t have a lot of time or energy.

Like with Tailwind Communities, there are a couple of Tailwind Create plans you can join. A Tailwind Plus plan (which I think is just once you pay and aren’t in a free trial), you get 30 pins per month. The next level of plan is $12 more per month ($149 annually), and you’ll get 100 pins per month, along with 5 million free stock photos and more. If you want to spend $24 more per month ($299 annually), you’ll get 300 pins per month as well as 10 million free stock photos, and so much more.

The best WordPress plugins: the plugins I use and love

Tailwind for Instagram

For years, I used apps that would send me a notification so I could automatically copy a picture and a caption to Instagram and then post them. However, I can’t usually be on Instagram during the day because I’m busy with my “day job”. As far as I know, Tailwind for Instagram is the only app that enables you to post directly to your Instagram while you’re not on your phone.

There are a few exceptions. 1) If you post what’s called a carousel, aka multiple images in 1 post, you can only choose a notification post. 2) If you want to schedule posting to your stories, you have to use a notification post. Otherwise, it can auto-post to Instagram while you’re not even on your phone.

Like with Tailwind for Pinterest, Tailwind will tell you what the most ideal time(s) are to post to Instagram for you. Like with many Instagram schedulers, you can save hashtag lists so you’re not always using the same ones. It also gives you the option to post your hashtags in a separate comment, and you can schedule your Instagram post to go to your Facebook page or Pinterest profile if you want.

The Tailwind for Instagram plan I have is $119.88 annually, but since I work and rely on Tailwind to post for me when I’m working, it’s absolutely worth it to me. If you’re on the fence, I really suggest trying a free trial. See how it impacts your Instagram! When I started my current job, I used a different app, which was all notification posting and no automatic posting. Switching to Tailwind made a huge difference for me and my Instagram account.

Pinterest Scheduling on Pinterest

You might wonder why I use Tailwind and Pinterest’s own scheduling tool. The answer is that twice a week, I have 4-9 new pins for old(er) blog posts scheduled to post directly on Pinterest all at the same time. Many social media platforms allow people to use third-party apps to post on them, but they give precedence to people who post directly on their site. Scheduling a bunch of pins to go live at the same time is a great way to boost your blog traffic. I schedule these pins to my Kate the (Almost) Great board, and then I add them to my Tailwind queue for all other boards.

How do you manage social media platforms?

Like this post? Share it! Then check out these posts:

50+ Incredible Free Blog Resources, How To Track Blog Traffic in Google Analytics, What Blogging Platform Should I Use?, The Dos and Dont’s of How To Get Your Blog Noticed

Kate Mitchell

Kate Mitchell is a blogger, chronic illness patient, and advocate who helps people understand chronic illness and helps chronic illness patients live their best lives.

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Reader Interactions

Comments

  1. Emily Bendler says

    January 23, 2021 at 12:26 pm

    These are great tips. I had no idea Tailwind could auto post to IG. I’ve just been using it for the Smart Bio feature and of course Pinterest. I’ll have to look into this!

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  2. The Disabled Diva says

    January 24, 2021 at 12:59 pm

    Tailwind has been a dream come true! Their smart bio feature is the best thing to happen for increasing my IG traffic. I never considered using Pinterest’s own scheduler, I may give that a try for my blog board. Thanks for some great info!

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  3. paulacodes says

    January 25, 2021 at 4:16 pm

    I’m always interested in new ways of social media management! I heard mixed things about Tailwind but after reading this I might have to try it myself 🙂

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  4. Keena says

    January 26, 2021 at 7:27 am

    Interested in the revive old posts plugin . Will try it soon. These are good tips especially for social media .

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  5. Katie says

    January 26, 2021 at 10:10 am

    I really need to start scheduling content more on socials!

    Katie | katieemmabeauty.com

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Having decades-long health problems sometimes mean Having decades-long health problems sometimes means coming across something in your health history that you completely forgot about⁣
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I’m Kate, a chronic illness patient and advocate. Follow me for more content for chronic illness patients and their loved ones!⁣
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⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ID: Screenshot of a thread post written by Kate Mitchell | Kate the (Almost) Great with the username katethealmostgreat. ⁣⁣The background is dark teal. All text is what’s above the first black square.⁣⁣⁣
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#AlmostGreatHealth #rheumatoidarthritis #arthritis #spoonielife #healthblogger #autoimmune #autoimmunedisease #chronicallyill #healthblog #dysautonomia #fibro #fibromyalgia #endo #chronicallyill #disability #disabled #invisibleillness #spoonielife #healthblogger
Here are some ways I practice self care, aka talki Here are some ways I practice self care, aka talking care of myself AND who I am as a person separate from illness⁣
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This is my Wonderful Things jar. Every day, I write down something wonderful or good that happened that day. ⁣
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I know it looks like I'm forcing Harley to sit like this, but he was making this face before I put my arm around him. Dog snuggle time is the best!⁣
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I got a Kindle this year and it has been amazing. It's so much easier on my body than lugging around books and it makes borrowing from the library a lot easier.⁣
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Yes, I share this all the time, but filling my pill boxes every 3 weeks make it so I stick with all of my medications. But the self-care part of this is that I don't have to take the time to refill a box every single week.⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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1️⃣ A glass jar on a desk with a lot of multi-color post-its inside⁣
2️⃣ Kate has her face in a golden retriever who is slumped onto her. They're in a teal room with a red rug. Kate is a brunette white woman wearing red pants and a gray sweater.⁣
3️⃣ A Kindle on dark mode in Kate's lap⁣
4️⃣ 3 open pill cases on a yellow bedspread ⁣
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#AlmostGreatHealth #AlmostGreatLife #SelfCare #ChronicallyIll #ChronicallyAwesome #SpoonieLife #Spoonie #ChronicLife #ButYouDontLookSick #InvisibleIllness #MentalHealthMatters #RetrieversOfInstagram #Readers #Kindle #WonderfulThings #GratitudePractice
What I Bring To the Doctor _______ Video: a pa What I Bring To the Doctor 

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Video: a pan of an exam room. White text reads “What I Bring To the Doctor ” and the “1. Planner/notebook
2. List of current medications 
3. Notes on my biggest concerns and questions 
4. My kindle for wait time” 
The intro to Maroon 5’s Priceless plays. 

#AlmostGreatHealth #ChronicIllness #ChronicPain #RheumatoidArthritis #SjogrensSyndrome #Fibromyalgia #Endometriosis
💃🏼 Week 17 of #2025Weekly 💃🏼⁣
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1️⃣ She’s married!! ⁣
2️⃣ She married the best person in the world for her!!!!!⁣
3️⃣ I got dressed up! ⁣
4️⃣ The reality of doing fun things with chronic illness and pain is that then you have to recover from the fun things. It took … a while. One million percent worth it, but this is why I don’t do big events on a regular basis. ⁣
5️⃣ And then I had to be a person again for an appointment!⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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On the one hand, you should always believe what pe On the one hand, you should always believe what people tell you about their bodies.⁣
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On the other hand, I’ve had so much ridiculous and unconnected health things happen that I do understand why people might not believe me.⁣
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⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣I’m Kate, a chronic illness patient and advocate. Follow me for more content for chronic illness patients and their loved ones!⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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Last week, I talked about how it surprised me how Last week, I talked about how it surprised me how systemic autoimmune arthritis can be. But something else that surprised me was how much pain can be caused by small things.⁣
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In this picture, I was getting ready to have an MRI on my knee. It has been bothering me a fair amount the last 6+ months, so I'm trying to do something about that. ⁣
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Unsurprisingly, some of the tissue is damaged, but it's not bad. What's probably causing it to bother me so much is a teeny tiny cyst. ⁣
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Baker's cysts are a type of cyst in the knee that are generally caused by arthritis. But having a cyst in my knee means that it's causing pressure on that damaged tissue. ⁣
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The body is a weird thing, and one of these weird things is developing tiny cysts that cause a lot of pain. ⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣
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ID: Kate takes a mirror selfie. She's a brunette white woman wearing a hospital gown, scrub bottoms, black mask, round tortoiseshell glasses, and round tortoiseshell glasses. ⁣
🌸 Week 16 of #2025Weekly 🌸 ⁣ ⁣ 1️⃣ S 🌸 Week 16 of #2025Weekly 🌸 ⁣
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1️⃣ Spring has sprung … ⁣
2️⃣ … Which means I am overheating! ⁣
3️⃣ A quick view of NYC on my travels ⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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1️⃣ A flowering tree on a street ⁣
2️⃣ Kate takes a mirror selfie. She's a brunette white woman wearing a blue t-shirt saying "The Future Is Accessible," a black mask, a green hat reading "Facilities Management), black shorts, a black knee sleeve, and a black knee brace. She holds a pink cane.⁣
3️⃣ A picture of the New York City skyline behind a bridge.⁣
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#AlmostGreatHealth #AlmostGreatLife #ChronicallyIll #RheumatoidArthritis #SpoonieLife #Autoimmune #AutoimmuneDisease #ChronicPain #Arthritis #RheumatoidDisease #Dysautonomia #PosturalOrthostaticTachycardiaSyndrome #POTS #InvisibleIllness
If I met my newly diagnosed self for coffee ... ⁣
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I tell her how things would get worse before they got better. ⁣
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I'd tell her to stop eating gluten, dairy, corn, soy, and eggs immediately (although that would have been a lot harder in 2010, more than it even is now). ⁣
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I'd tell her that she still needs to keep advocating for herself. ⁣
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I'd tell her that having a diagnosis unfortunately doesn't mean everything automatically falls into place. ⁣
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I'd tell her that she'll develop many more illnesses but her quality of life will actually get significantly better. ⁣
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I'd tell her that she would eventually have to get her right foot fixed, although she does expect that.⁣
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I'd tell her that using a cane is not a sign of failure, but a tool to make life better.⁣
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(I did a sort of tongue-in-cheek post about this a while ago and thought I'd post a more serious one).⁣
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⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣I’m Kate, a chronic illness patient and advocate. Follow me for more content for chronic illness patients and their loved ones!⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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ID: Kate poses for the camera holding a mug with the letter M on it. Kate is a brunette white woman wearing a blue sweater and round tortoiseshell glasses. A white text box reads "If I met my newly diagnosed self for coffee ...". ⁣
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#AlmostGreatHealth #RheumatoidArthritis #RheumatoidDisease #ChronicallyIll #Autoimmune #AutoimmuneDisease #AutoimmuneArthritis #Rheum #InvisibleIllness #Arthritis #ButYouDontLookSick #ArthritisWarrior #CureArthritis
The thing that surprised me the most about autoimm The thing that surprised me the most about autoimmune arthritis is how systemic it is. ⁣
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Like with most things, it's one thing to know the fact and it's something else to experience it. ⁣
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Yes, my joints are affected (a lot). ⁣
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But I've had enough serious infections thats I have to see an immunologist because we need to be aware of my antibodies and I sometimes need help recovering from illnesses. ⁣
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And, yes, I see pulmonology because of my asthma, but we also have to keep an eye out on developing rheumatoid nodules in my lungs. (So far so good!)⁣
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Not to mention that, when I developed POTS, the hospital admitted me to run every heart test to make sure that, at 26, I wasn't experiencing heart failure. ⁣
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Plus, when I developed endometriosis, I also went through a number of GI tests because one theory was that I had ulcerative colitis. ⁣
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Anyway, RA is so much more than "just" joints. If it wasn't, I wouldn't have to kill my immune system every 3 months like I am in this picture.⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣
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ID: Kate takes a selfie in an infusion chair. She is a brunette white woman wearing a Boston Red Sox shirt, blue mask, and round tortoiseshell glasses.⁣⁣
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#AlmostGreatHealth #RheumatoidArthritis #RheumatoidDisease #Rheum #Autoimmune #AutoimmuneDisease #InvisibleIllness #ButYouDontLookSick #Sjogrens #SjogrensSyndrome #POTS #PosturalOrthostaticTachycardiaSyndrome #Dysautonomia
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