For years, I very intentionally planned my social media content along with my blog content. But 2 years ago, I stopped. I had too much going on! I started doing them again in October again because I figured it was worth a try. Was I missing out? Or did I waste time for years working on them? In this blog traffic report, I’m sharing my traffic from October, as well as what exactly I did with these editorial calendars, and whether or not I’m sticking with it moving forward.
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Google Analytics Statistics
Page views: 7868 (-25% from September, -39% from last year)
Bounce Rate: 31.83% (+10.16% from September, +33% from last year)
Sessions: 6601 (-25.3% from September, +7.29% from last year)
Users: 5416 (-11% from September, +1.84% from last year)
Email subscribers: 717 (+1.84% from September, +2.42% from last year)
Page views: 216,747 (+3.88% from September, +112.62% from last year)
Sessions: 20,659 (-9.5% from September, -46% from last year)
Users: 9,374 (-11.4% from September, +457.6% from last year)
Facebook: 1146 (+0.08% from September, +6.11% from last year)
Twitter: 3675 (-0.01% from September, -0.5% from last year)
Instagram: 3107 (+0.7% from September, +9.4% from last year)
Pinterest: 10755 (+2.39% from September, +19.67% from last year)
Tumblr: 3986 (0% change from September, -0.5% from last year)
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Top Sources of Traffic
- Pinterest (75.06%) – What else is there to say? Spend time on your Pinterest strategy, treat Pinterest like a search engine, take the Pinterest with Ell course (it’s only $39!), make new pins.
- Search engines (7.43%) – It’s validating to see this number given how much time I spend on SEO! If you count this number with Pinterest, then SEO brings over 82% of my traffic.
- Twitter (2.73%) – This is really notable because it’s a direct result of spending time on a social media editorial calendar. I know this because Twitter doesn’t often make this list!
- Facebook (2.48%) – Between my Facebook page and groups for bloggers, I’m glad to see this number.
This does not include direct traffic.
What I did
- How I promote my blog posts
- Personal life: spent October in and out of the hospital and had surgery
- Big thing: using editorial calendar for managing social media
- I stopped doing this a few years ago, but for 5 years I was meticulous about planning and managing my social media.
- This involves intentionally planning out social media posts for Twitter, Facebook, and now Pinterest. I do this in Google docs with one tab per social media network.
- Everyday on Twitter I share: a blog post of someone else, a question to encourage engagement, an inspirational quote, and one of my blog posts. I schedule Twitter posts with Buffer.
- Everyday on Facebook I share one of my blog posts and I alternate sharing other people’s blog posts, a question to encourage engagement, and an inspirational quote (with an image for it). I also schedule Facebook posts with Buffer.
- This helps me be more intentional with what I’m sharing and make sure I’m not sharing the same posts multiple times in one month. I share other people’s posts to help build community. I share inspirational quotes so others interact with my content and so I’m not only sharing links to my posts. I ask questions to build community as well as to not solely share links to my posts.
- I’m now using my editorial calendars to help track whether or not I’ve made new pins for older blog posts. I, of course, schedule Pinterest posts with Tailwind.
- I’m also planning out my newsletter far more than I ever have before. In fact, I have 14 months of newsletters planned out! (Sign up here)
- Trying Tailwind Create to make new pins – This is Tailwind’s new smart tool for making new images. You add a link to a post, the title, choose some photos (including from stock images they have), and it makes a bunch of images. You choose with ones you like and download or schedule them! Are these pins the best ones? Not usually. But it’s easy and perfect for when you don’t have a lot of time or energy. For example, if you have a surprise medical issue that leads to being hospitalized 3 times in 1 month and having surgery. Pinterest is now really giving attention to new pins for old(er) posts, so making new pins is crucial.
- Working through the materials in The Genius Blogger’s Toolkit, which I bought in September. Here is what I’ve done so far:
I haven’t seen results from
- Nothing – So here’s the deal: In October, I played around with my Google Analytics plugin settings, which is what I believe caused my numbers to drop in Analytics. I think this because my statistics for my website hosting and for WordPress showed an increase in traffic. Even if the numbers themselves are always different, I’ve never had WordPress stats increase and my hosting site stats increase and have Analytics drop. Never. So take it from me – don’t mess around with your settings!
What I can learn this month
- Having a social media editorial calendar is so crucial – I came to this decision a couple of ways.
- One, for the first time in a couple of months, my Twitter and Facebook followers and engagement numbers is moving forward. It has been stagnant for a while, but I’m seeing things moving in a good direction. I think that this is due to the fact that using a social media editorial calendar helps me keep my brand per say (chronic health + life with a chronic health primary audience) front of mind and help me create focused content.
- Two, October was full of medical stuff for me. Like I mentioned, I had 3 hospital admittances and surgery. Planning my social media out well in advance helped me not lose social media followers and, overall, gain them. It wasn’t planned, and the most planned event had only a week heads up. I already had social media content scheduled or written and waiting to be scheduled. And that made a big difference! With social media overall, if you aren’t sharing content, you’re losing followers and audience.
- Three, I didn’t feel overwhelmed due to my calendar(s). It doesn’t take that long to come up with everything that will go in the calendar and I can do a week’s worth for Twitter and Facebook in 30 minutes tops. Actually scheduling them with Buffer takes half that time. It helped a lot with my stress about blogging tasks when I’ve been dealing with a hectic time at my job and health-wise.
- Four, this helps me create an overall brand for my content across all platforms. People don’t want disjointed content; they want to see different things in different places (don’t want to see the exact same content on Facebook as Twitter, for example), but they don’t want to see unrelated content under the same brand umbrella.
- 4 blog posts – Success! I published 5
- Grow blog traffic – Meh. Given that I messed around with my settings, I want to say success, but I can’t just declare that I succeeded when there’s even a 1% chance that I didn’t.
- 4 blog posts – I already have 2 scheduled to go, and this is the 3rd. But I’m going to have my Rituxan infusion this month, which often affects things.
- Grow traffic – I really want to see 10,000 page views on Google Analytics, but I’ll settle for growth in general!
Have you tried a social media editorial calendar?
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