When I first started blogging, I posted whenever I wanted to and about whatever was on my mind at the time. That worked for the first couple of months, but then I (permanently) moved to Nashville and started working, and I knew that if I was going to keep blogging regularly then I would need to be a bit more organized.
It took me a little while to get a system that worked for me to plan blog content. Here is what I finally settled on.
I like the binder approach because it has all my information in one place. Easy to keep everything together, especially because I usually need to flip through different sections.
Month Plan – Editorial Calendar
I make a general plan a month in advance. If I know that I’m going to be going somewhere or doing something special, then I plan around that. After that, I add different topics to the days. What I mean by that is I assign a topic to the days I’m going to post, but don’t usually identify the specifics of that post until the week before. This way I can make sure that I’m not posting a lot of about the same topic in a row.
My binder has multiple sections. I keep tracks of who I sponsor as well as who sponsors me, so that I can make sure that I’m doing everything I need to. I also keep track of analytics, which is especially helpful to compare statistics changes and to have handy. I have a couple pages of notes, too. They’re generally about blog tips, ideas for posts, or things to try out.