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in Writing & Blogging · May 18, 2018

How To Use Pinterest for Blog Traffic

It isn’t a secret that Pinterest can be awesome for your blog traffic. In fact, in April, 67.61% of my traffic came from Pinterest. Over 67%! That didn’t happen overnight; I’ve been working on growing my blog traffic for 5 years, and my Pinterest has been a part of that. One question that I’ve gotten is how exactly I reached this point. It’s been a fair amount of trial and error, as well as research, but I’ve gotten to a point where I have a grip on exactly how to use Pinterest for blog traffic. In this post, I’ll share the things that I do, some advice, and some resources.

How I promote my blog posts | Follow me on Pinterest

This post contains affiliate links. Thank you for supporting Kate the (Almost) Great!

You've heard that Pinterest can grow your blog traffic. But how, exactly? I'm breaking down how to use Pinterest for blog traffic, as over 65% of my blog traffic comes from Pinterest.

Get the PDF! I have everything that you need for getting blog traffic from Pinterest here in this article. But it is a long read. If it’s more convenient, you can purchase the PDF file for only $5. It has the full article (including pictures) as well as information on how to make the most of Tailwind, and it doesn’t have any ads or pop-ups. This way you can save it to your computer and will be available for you to refer to anytime you want. I would love to give it to you for free, but it costs money to have an online store and it’s expensive to maintain a blog. I would love your support so I can continue to help those who need it. Not interested? Keep reading for free!

Before we really get into this, I do want to clarify something: this post will not go over Pinterest basics, such as how to add your own pins, how to pin an image, what boards are, etc. (But check out this post about how to get followers on Pinterest if you want those tips!)This is basically Pinterest 201 for Bloggers, aka for bloggers who have got the basics figured out. Now that that’s out of the way, let’s get into this!

How To Use Pinterest for Blog Traffic

Optimize images for Pinterest – This basically means to make your images as Pinterest-friendly as possible. There are a couple of ways to do this. 1) Vertical over horizontal! Every time! Vertical images do SO much better on Pinterest than horizontal ones do. 2) Make sure they’re large enough. I’ve seen a variety of sizes put as “ideal,” but my go-to is making images for Pinterest that are 1400px tall. But that size is generally too big for my blog posts, especially because those images are then generally 1000px wide. This means that I save 2 different versions of each image for blog posts: a blog one and a Pinterest one. This is super easy because all I do is resize and image and it takes less than a minute.

SEO – We tend to think about search engine optimization (SEO) as a thing for websites alone, but it does wonders for Pinterest, too. In fact, my blog traffic started rising when I started taking SEO for Pinterest seriously. (I wrote an entire post about SEO as a whole, so I won’t rehash it here, but feel free to check it out.) There are several things that I did: included the SEO term I chose in the name of the image, in the description of the image, in the alt tag on the blog, and in the post URL that went with the image. The alt tag is one of the parts of an image that you can’t see when you read a post. But that tag gets used for the description when someone pins that image. In the pin description and the alt tags, I alternate writing a proper description – the alt tag for the above image is “You’ve heard that Pinterest can grow your blog traffic. But how, exactly? I’m breaking down how to use Pinterest for blog traffic, as over 65% of my blog traffic comes from Pinterest.” – and a list of terms someone might search for, like “Pinterest tips, how to use Pinterest, Pinterest for blogging, blogging tips, grow blog traffic.”

Group boards –  These are pretty much exactly what they sound like: boards that multiple people can pin to. For some, you can just join no problem. For others, you have to request to be added. These work best when you also pin from them, so that you’re not just expecting your pins to be shared without reciprocating. Some boards have rules of how many you should pin per image you add, so when you request to join, check that out. Now, which ones should you join? If you’re a member of any blogging networks, they often have a group board, so check that out. You can also Google “group boards to join.” Some boards have a specific focus, and others are a free-for-all. I’m a member of Blog Tips & Design, Social Media Tips, Girls Who Read, Blogging Tips, Life Tips for Your Best Life, The InfluenceHer Collective, All Things Blog, Female Bloggers Free for All, Great Bloggers, and Chronic Pinning.

Pin on multiple boards – Take advantage of multiple boards! Don’t pin something to a board that isn’t applicable (for example, I wouldn’t pin this post to my health board), but do share it in multiple places. Some of the boards you pin to might be group board, but also pin it to any of your own boards that work with the topic. One way to do this is to have a board devoted entirely to your blog posts, so you can pin an image from a blog post to that board, any of your own boards that are applicable to the post, and any group boards.

Pinterest can be a great tool for growing blog traffic. But how? In this post, I break down 8 ways how to use Pinterest for blog traffic.

Scheduling – Scheduling social media posts in general is a life saver, but especially for Pinterest. I don’t have time to be on Pinterest multiple times a day every single day! I won’t get into my strategy for scheduling pins as a whole here, as that’s a story for another day. But I always schedule pins that promote my blog posts when I schedule other social media promotions, and I use Tailwind to do it. One of the many things I love about Tailwind is that I can schedule pins for as many boards as I want and I can space those pins over as long as I want. Here is how you can get the most out of Tailwind for Pinterest. 

Grow your profile as a whole – This is probably self-explanatory, but having more followers will bring more eyes on your posts and hopefully more shares, too. Some ways to do this are to post a link to your Pinterest on your blog, share links to your profile on your other social media networks, and to participate in follow trains in various Facebook groups.

Easy pinning tool on your blog – Make it easy for people to pin your posts! If they like a post or that image, they might want to share the post on their Pinterest page. But they can’t do that if you don’t have an easy way to do it because humans (myself included) can be very lazy. What exactly am I talking about here? If you put your mouse on any images in posts on my blog, you’ll see a “pin it” button appear. This is from the plugin jQuery Pin It Button for Images! Because this blog is run on self-hosted WordPress, I use plugins. If you are on Blogger or SquareSpace, I’m sure there are similar things you can do or have for the same effect.

Have a blog page of just a freebie for your mailing list – One great way to grow your email is to have a page or post with just a freebie that links to a mailing list sign-up. But did you know that this is also an awesome way to grow your blog traffic? Here’s why: I’ve included smaller mailing list sign-ups in many posts (including this one; see above), but I recently made individual pages for these freebies, like this one. Then, I shared the images on those individual pages on Pinterest. When people see that image on Pinterest, they click through to see the whole post. Sometimes they end up signing up for my mailing list, but sometimes they don’t and they read other things. But either way, it brings more blog traffic.

How have you gotten more blog traffic from Pinterest?

Like this post? Share it and check out these:

 How To Use SEO To Stand Out + Free SEO Checklist, How To Optimize Your Social Media Platforms as a Blogger, 12 Blog Traffic Boosting Tools To Try in 2018, 10 Things Every Blog Needs

On the left is text that reads: How To Use Pinterest for Blog Traffic worth $25, but buy for $5! On the right is an ebook cover that reads: How To Use Pinterest for Block Traffic Advice on using Pinterest to bring you blog traffic from a long-time blogger Kate Mitchell
Kate Mitchell

Kate Mitchell is a blogger, chronic illness patient, and advocate who helps people understand chronic illness and helps chronic illness patients live their best lives.

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Comments

  1. Jenna Breunig says

    February 25, 2021 at 12:19 pm

    Thanks for the ideas! Right now, my Pinterest isn’t bringing in any traffic. Maybe I should join some group boards.

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Having decades-long health problems sometimes mean Having decades-long health problems sometimes means coming across something in your health history that you completely forgot about⁣
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I’m Kate, a chronic illness patient and advocate. Follow me for more content for chronic illness patients and their loved ones!⁣
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⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ID: Screenshot of a thread post written by Kate Mitchell | Kate the (Almost) Great with the username katethealmostgreat. ⁣⁣The background is dark teal. All text is what’s above the first black square.⁣⁣⁣
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Here are some ways I practice self care, aka talki Here are some ways I practice self care, aka talking care of myself AND who I am as a person separate from illness⁣
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This is my Wonderful Things jar. Every day, I write down something wonderful or good that happened that day. ⁣
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I know it looks like I'm forcing Harley to sit like this, but he was making this face before I put my arm around him. Dog snuggle time is the best!⁣
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I got a Kindle this year and it has been amazing. It's so much easier on my body than lugging around books and it makes borrowing from the library a lot easier.⁣
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Yes, I share this all the time, but filling my pill boxes every 3 weeks make it so I stick with all of my medications. But the self-care part of this is that I don't have to take the time to refill a box every single week.⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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1️⃣ A glass jar on a desk with a lot of multi-color post-its inside⁣
2️⃣ Kate has her face in a golden retriever who is slumped onto her. They're in a teal room with a red rug. Kate is a brunette white woman wearing red pants and a gray sweater.⁣
3️⃣ A Kindle on dark mode in Kate's lap⁣
4️⃣ 3 open pill cases on a yellow bedspread ⁣
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#AlmostGreatHealth #AlmostGreatLife #SelfCare #ChronicallyIll #ChronicallyAwesome #SpoonieLife #Spoonie #ChronicLife #ButYouDontLookSick #InvisibleIllness #MentalHealthMatters #RetrieversOfInstagram #Readers #Kindle #WonderfulThings #GratitudePractice
What I Bring To the Doctor _______ Video: a pa What I Bring To the Doctor 

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Video: a pan of an exam room. White text reads “What I Bring To the Doctor ” and the “1. Planner/notebook
2. List of current medications 
3. Notes on my biggest concerns and questions 
4. My kindle for wait time” 
The intro to Maroon 5’s Priceless plays. 

#AlmostGreatHealth #ChronicIllness #ChronicPain #RheumatoidArthritis #SjogrensSyndrome #Fibromyalgia #Endometriosis
💃🏼 Week 17 of #2025Weekly 💃🏼⁣
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1️⃣ She’s married!! ⁣
2️⃣ She married the best person in the world for her!!!!!⁣
3️⃣ I got dressed up! ⁣
4️⃣ The reality of doing fun things with chronic illness and pain is that then you have to recover from the fun things. It took … a while. One million percent worth it, but this is why I don’t do big events on a regular basis. ⁣
5️⃣ And then I had to be a person again for an appointment!⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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1️⃣ Kate stands hugging Emmie. They're both white woman. Emmie is in a wedding dress and Kate is in a red dress and wearing round tortiseshell glasses.⁣
2️⃣ Kate and Emmie stand next to Matt, Emmie's husband. He is a white man.⁣
3️⃣ Kate takes a mirror selfie. she's in the same red dress but now also wears a jean jacket and holds a cane and mask.⁣
4️⃣ Kate takes a selfie while giving a thumbs up. She looks tired. She's now wearing a pink flowery dress. ⁣
5️⃣ Kate takes a mirror selfie. She's wearing black shorts, a gray shirt, a jean jacket, a blue mask, and black aviator sunglasses. She has a bag over her shoulder and holds a cane.⁣
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#AlmostGreatHealth #AlmostGreatLife #ChronicallyIll #InvisibleIllness #SpoonieLife #RheumatoidArthritis #RheumatoidDisease #Autoimmune #ButYouDontLookSick #AutoimmuneDisease #SpoonieLife #InvisibleIllness #DisabledAndCute
On the one hand, you should always believe what pe On the one hand, you should always believe what people tell you about their bodies.⁣
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On the other hand, I’ve had so much ridiculous and unconnected health things happen that I do understand why people might not believe me.⁣
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⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣I’m Kate, a chronic illness patient and advocate. Follow me for more content for chronic illness patients and their loved ones!⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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#AlmostGreatHealth #ChronicallyIll #ChronicPain #Autoimmune #AutoimmuneDisease #RheumatoidArthritis #RheumatoidDisease #SpoonieLife #InvisibleIllness
Last week, I talked about how it surprised me how Last week, I talked about how it surprised me how systemic autoimmune arthritis can be. But something else that surprised me was how much pain can be caused by small things.⁣
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In this picture, I was getting ready to have an MRI on my knee. It has been bothering me a fair amount the last 6+ months, so I'm trying to do something about that. ⁣
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Unsurprisingly, some of the tissue is damaged, but it's not bad. What's probably causing it to bother me so much is a teeny tiny cyst. ⁣
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Baker's cysts are a type of cyst in the knee that are generally caused by arthritis. But having a cyst in my knee means that it's causing pressure on that damaged tissue. ⁣
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The body is a weird thing, and one of these weird things is developing tiny cysts that cause a lot of pain. ⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣
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ID: Kate takes a mirror selfie. She's a brunette white woman wearing a hospital gown, scrub bottoms, black mask, round tortoiseshell glasses, and round tortoiseshell glasses. ⁣
🌸 Week 16 of #2025Weekly 🌸 ⁣ ⁣ 1️⃣ S 🌸 Week 16 of #2025Weekly 🌸 ⁣
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1️⃣ Spring has sprung … ⁣
2️⃣ … Which means I am overheating! ⁣
3️⃣ A quick view of NYC on my travels ⁣
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1️⃣ A flowering tree on a street ⁣
2️⃣ Kate takes a mirror selfie. She's a brunette white woman wearing a blue t-shirt saying "The Future Is Accessible," a black mask, a green hat reading "Facilities Management), black shorts, a black knee sleeve, and a black knee brace. She holds a pink cane.⁣
3️⃣ A picture of the New York City skyline behind a bridge.⁣
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#AlmostGreatHealth #AlmostGreatLife #ChronicallyIll #RheumatoidArthritis #SpoonieLife #Autoimmune #AutoimmuneDisease #ChronicPain #Arthritis #RheumatoidDisease #Dysautonomia #PosturalOrthostaticTachycardiaSyndrome #POTS #InvisibleIllness
If I met my newly diagnosed self for coffee ... ⁣
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I tell her how things would get worse before they got better. ⁣
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I'd tell her to stop eating gluten, dairy, corn, soy, and eggs immediately (although that would have been a lot harder in 2010, more than it even is now). ⁣
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I'd tell her that she still needs to keep advocating for herself. ⁣
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I'd tell her that having a diagnosis unfortunately doesn't mean everything automatically falls into place. ⁣
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I'd tell her that she'll develop many more illnesses but her quality of life will actually get significantly better. ⁣
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I'd tell her that she would eventually have to get her right foot fixed, although she does expect that.⁣
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I'd tell her that using a cane is not a sign of failure, but a tool to make life better.⁣
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(I did a sort of tongue-in-cheek post about this a while ago and thought I'd post a more serious one).⁣
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⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣I’m Kate, a chronic illness patient and advocate. Follow me for more content for chronic illness patients and their loved ones!⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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ID: Kate poses for the camera holding a mug with the letter M on it. Kate is a brunette white woman wearing a blue sweater and round tortoiseshell glasses. A white text box reads "If I met my newly diagnosed self for coffee ...". ⁣
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#AlmostGreatHealth #RheumatoidArthritis #RheumatoidDisease #ChronicallyIll #Autoimmune #AutoimmuneDisease #AutoimmuneArthritis #Rheum #InvisibleIllness #Arthritis #ButYouDontLookSick #ArthritisWarrior #CureArthritis
The thing that surprised me the most about autoimm The thing that surprised me the most about autoimmune arthritis is how systemic it is. ⁣
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Like with most things, it's one thing to know the fact and it's something else to experience it. ⁣
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Yes, my joints are affected (a lot). ⁣
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But I've had enough serious infections thats I have to see an immunologist because we need to be aware of my antibodies and I sometimes need help recovering from illnesses. ⁣
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And, yes, I see pulmonology because of my asthma, but we also have to keep an eye out on developing rheumatoid nodules in my lungs. (So far so good!)⁣
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Not to mention that, when I developed POTS, the hospital admitted me to run every heart test to make sure that, at 26, I wasn't experiencing heart failure. ⁣
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Plus, when I developed endometriosis, I also went through a number of GI tests because one theory was that I had ulcerative colitis. ⁣
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Anyway, RA is so much more than "just" joints. If it wasn't, I wouldn't have to kill my immune system every 3 months like I am in this picture.⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣
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ID: Kate takes a selfie in an infusion chair. She is a brunette white woman wearing a Boston Red Sox shirt, blue mask, and round tortoiseshell glasses.⁣⁣
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#AlmostGreatHealth #RheumatoidArthritis #RheumatoidDisease #Rheum #Autoimmune #AutoimmuneDisease #InvisibleIllness #ButYouDontLookSick #Sjogrens #SjogrensSyndrome #POTS #PosturalOrthostaticTachycardiaSyndrome #Dysautonomia
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