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in Writing & Blogging · December 29, 2017

12 Blog Traffic Boosting Tools To Try in 2018

If you’ve been reading my blog this year – especially my blog traffic reports – you probably know that I’ve been trying different tools to grow my blog. In order to find tools that really work, I decided to focus on one tool specifically each month. This way, I would know what worked and what didn’t, and really give each tool a good chance to work. Now that we’re at the end of the year, I want to look back and discuss each of these tools, what I did with them, and whether or not they worked so that you can figure out what is going to help you to grow your blog traffic. Spoiler: as long as I really worked hard on it, it worked. It’s the times that I didn’t focus on them that they didn’t work.

This post does contain affiliate links, meaning if you click on them and buy something, I make a small profit. Thank you for supporting Kate the (Almost) Great!

Blog Traffic Reports

Looking to grow your blog traffic in 2018? I tried 12 tools in 2017 (1 in each month) and I'm sharing what they were, how I used them, if they worked, and more.

January: Setting Images up for Pinterest Success – As any blogger has heard, Pinterest can be a huuuuuge source of traffic. Like, it’s responsible for 40% of my traffic in 2017. But unfortunately, you can’t post any old image and just automatically bring in traffic from Pinterest. I spend January making sure my blog photos were good quality images, great sizes for Pinterest (at least 600px wide and tall), linked to my blog post, had a title on the image (especially because now Pinterest doesn’t usually show descriptions now), had descriptions in the title and alt text, were scheduled to be posted at optimal times according to Tailwind, and scheduled to post on multiple boards. This really helped my traffic, and has continued to do so the entire year. If you’re interested in the amazing scheduler that is Tailwind, check out my posts on why it is worth the money and how to get the most out of Tailwind for Pinterest. 

February: Headlines – Having the right headline for your blog post can really affect how many people check out your posts. It was important to me that I write titles that would make people want to read the post but that weren’t clickbait; I don’t want the title to show a different post than the content does. I don’t know about you, but I hate when I click on a post or video and it turns out it had a clickbait title! So I worked on writing catchy titles that make people want to read the post and insuring the post lives up to the title. This has worked out really well for me! 

I got headline ideas from Olyvia, Verve, and Raelyn Tan.

March: Content Upgrades – This refers to free downloads, and these are great ways to get blog traffic and to get people to sign up for your mailing list. I try to alternate free downloads that don’t require signing up and those that do because I don’t want to benefit only the people who sign up for my mailing list and besides, content upgrades that don’t require people signing up can still bring blog traffic. I’ve currently hit a bit of writer’s block for free downloads, so I’ve had fewer in recent months, but hopefully that will change and I’ll be able to make more in 2018.

April: Repurpose Old Content – This was a lifesaver for me! April was the busiest part of my semester because I had finals in addition to my regular work for the end of the semester. Repurposing old content (aka taking posts that I wrote a long time ago and reposting them with new material, usually making them longer and more helpful) was perfect for this time of the school year. I’ve written over 800 posts over the last 5 years, and the posts from the first 2 years were generally shorter and not all that helpful as they were, so it was great to take those and make them better. It also helped because, as I mentioned, I was very busy with school; repurposing old content meant that I didn’t have to write brand new posts from scratch.

May: Write a Series – Okay, so, full disclosure, I didn’t do this as well as I would like. The end of the semester and my health after it (I was gearing up for my second knee surgery) were not conducive to working on the blog. However, I do think that if you choose to write a series, you need to make sure it’s one that people will want to read all the different posts that make it up. You can’t just pick a topic at random and write a series about it. One that I’m thinking of doing in 2018 is an updated version of my all-time favorites series. I did this series in 2015 (maybe 2014?), and it’s time to update it. That series is a series of, you guessed it, my all-time favorite things, including clothes, makeup, books, and more. Those are the types of posts that you guys tend to read, so I know that you would read them. If you are going to write a series, you need to make sure it’s one you audience would read.

June: Write Longer Posts – I’ve heard over and over that longer (and higher quality) posts are necessary in order to get more readers. This is for a number of reasons. 1) These posts are better for SEO because you’re more likely to use your SEO keyword frequently, making it show up more in search engine results. 2) Writing longer posts enables you to really instruct someone on something. You can go into all the nitty-gritty details on your topic. 3) You can tell a story and not just somewhat-connected anecdotes. I worked on writing longer posts for the couple of weeks that I was online – my knee surgery was the middle of the month – and those were more successful posts.

We all want to grow our blog traffic. If you're hitting a wall and don't know what to do, try one of these 12 tools! I'm sharing what I did to make them successful in 2017 so you can grow your traffic, too.

July: Try Different Types of Posts – When you’ve been blogging for a while, it’s easy to get stuck in a comfort zone with your topics and your writing style. I decided to do more fashion posts and a more controversial post than usual. These were my most popular posts from the month! Obviously trying different types of posts could go either way (no views or all the views), but if there’s a post you’ve always wanted to try, it can’t hurt to write it and see how your audience responds. Another idea is, if you already have a mailing list, you could try writing one of those different posts and sending it to your newsletter. That way, you can test how your audience responds to that topic.

August: Collaborate with Other Bloggers – I’ve loved doing this! It’s a great way to connect with other bloggers and reduce the amount of writing you have to do in a post. What I’ve done is post a message on one or two of the Facebook groups I’m a part of and share the post idea I have and ask people to send me their submissions, and I always include links to their blog and one or two social media account. Sometimes, these people share the post, but that’s not the reason why I do these posts. Like I said, these are great ways to collaborate with other bloggers. Some examples of these posts: Best Books To Read Right Now, Holy Grail Beauty Products According to Bloggers, and So You Were Diagnosed with a Chronic Illness: What You Should Do Next.

September: Shareable Content – I struggled with this to a certain extent because I always try to create content that people will want to share, but if you don’t focus on that too much, it’s definitely a good thing to try. This is also where good headlines can make a difference! Not sure where to start? Check out these posts: How To Increase Shares on Your Blog Posts, The Art of Creating Shareable Content for Your Blog, and How To Create Viral Content.

October: Use Twitter To Grow Your Blog – I’ve said it before and I’ll say it again: I love Twitter. Words are my favorite, so Twitter is my favorite social media traffic. But is it great a building traffic? I think it is, but part of its usage comes from building an audience. If you don’t have any followers, it’s not going to be as useful as if you already have 500 or 1,000 or 10,000. I already share each blog post at least 10 times after it has been posted (the day it goes up, a few days later, 1 week later, 2 weeks later), but in this month, I also optimized my profile and more. While my blog traffic didn’t grow dramatically, working on Twitter doubled how much of my traffic was from Twitter, so is definitely worth it. Read all about what I did for Twitter here.

How to use Twitter as a blogger

November: Update Old Blog Posts – This is another great tool if you have a lot of older blog posts (think 6+ months). You could update them in the repurpose-old-blog-content way or you could update them with calls to action like mailing list signups or with links to similar blog posts. Since I have so many old blog posts, I looked at my Google Analytics data to see what the 20 most popular posts were for the past year, and then I updated those. This drove more mailing list signups and traffic. It’s super helpful!

December: Gift Guides – If you read other blogs, you’re probably super familiar with gift guides. Some bloggers do them for every holiday, others for only some. Per usual, I started mine the week or so before Thanksgiving and posted them up to the 15th of December. I always try to do some blog posts that might be different from other bloggers’ posts, not because I don’t like what they’re doing (I do) but because I don’t want to write posts that everyone else is writing. I also did something new for me this year: a Cyber Monday gift guide based on the sales, and I did this the Friday before Cyber Monday so I wasn’t one of a ton of bloggers doing similar posts on the same day. Lots of other bloggers do sale blog posts, but I had never done one, and now I understand the appeal. This brought me a ton of traffic! So you can bet that I’ll be doing those posts more often, but don’t worry: I won’t do them for every big sale out there.

One thing I also want to say about all of this is I tried to continue doing each thing in the months afterwards. Aka, I didn’t stop using Twitter for blog traffic after October. Once something has worked for you, keep at it. Also, I’ve gone and decided on the tools I’m going to try in 2018, so my quest to find amazing traffic boosting tools hasn’t ended yet!

What tools have you used to grow your blog? Have they worked?

Like this post? Check out:

Why Social Media Matters for Bloggers (And How to Grow Yours), 8 Ways To Lower Your Bounce Rate, 10 Things Every Blog Needs, Why an Editorial Calendar Is Really Worth the Time + 164 Blog Post Ideas

Kate Mitchell

Kate Mitchell is a blogger, chronic illness patient, and advocate who helps people understand chronic illness and helps chronic illness patients live their best lives.

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Related

Previous Post: « A Guide to Chronic Illness for Those Who Don’t Have One
Next Post: How To Achieve Your Goals »

Reader Interactions

Comments

  1. Katherine says

    December 29, 2017 at 9:29 am

    These are such great suggestions and I love how you broke it down by month! I saved it to Pinterest so I can go back throughout the year to see what’s next! 🙂

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    • Kate Mitchell says

      December 29, 2017 at 6:16 pm

      I’m so glad! I hope it really helps you!

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  2. Rae says

    December 29, 2017 at 10:21 am

    I love how this is broken up into monthly goals – so easy to implement and stick with. Thanks 🙂

    Rae | Mindful Rambles

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    • Kate Mitchell says

      December 29, 2017 at 6:16 pm

      Thank YOU! I hope it helps!

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  3. Francesca Gariano says

    December 29, 2017 at 1:04 pm

    As usual, your blogging tips are SUPERB! I love the idea of editing and repurposing old blog posts, especially ones from the early years that might not have necessarily been as long or informative. Thanks Kate!

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    • Kate Mitchell says

      December 29, 2017 at 6:16 pm

      Thank you so much! This comment made my day.

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  4. Amandela says

    January 1, 2018 at 11:27 am

    Great minds think alike. I just shared some of these tips with some of my blogger friends. I will definitely be using your tips as I prepare for success in the new year!

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  5. janice wald says

    January 1, 2018 at 12:31 pm

    Hi,
    These are great tips for growing traffic and staying organized while doing it. With your proposed schedule, blogging doesn’t have to be overwhelming. Tweeted!
    Janice

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  6. Sara Barrow Gilliam says

    January 1, 2018 at 12:34 pm

    I love all these ideas, and love how you broke them up in months. Helps with making behind the scenes goals for blogs!!!

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  7. Melitta Campbell says

    January 1, 2018 at 4:12 pm

    Some great tips, thank you. Some I already know, but it’s great to have a reminder as well as some new ideas.

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Having decades-long health problems sometimes mean Having decades-long health problems sometimes means coming across something in your health history that you completely forgot about⁣
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I’m Kate, a chronic illness patient and advocate. Follow me for more content for chronic illness patients and their loved ones!⁣
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⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣ID: Screenshot of a thread post written by Kate Mitchell | Kate the (Almost) Great with the username katethealmostgreat. ⁣⁣The background is dark teal. All text is what’s above the first black square.⁣⁣⁣
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#AlmostGreatHealth #rheumatoidarthritis #arthritis #spoonielife #healthblogger #autoimmune #autoimmunedisease #chronicallyill #healthblog #dysautonomia #fibro #fibromyalgia #endo #chronicallyill #disability #disabled #invisibleillness #spoonielife #healthblogger
Here are some ways I practice self care, aka talki Here are some ways I practice self care, aka talking care of myself AND who I am as a person separate from illness⁣
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This is my Wonderful Things jar. Every day, I write down something wonderful or good that happened that day. ⁣
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I know it looks like I'm forcing Harley to sit like this, but he was making this face before I put my arm around him. Dog snuggle time is the best!⁣
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I got a Kindle this year and it has been amazing. It's so much easier on my body than lugging around books and it makes borrowing from the library a lot easier.⁣
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Yes, I share this all the time, but filling my pill boxes every 3 weeks make it so I stick with all of my medications. But the self-care part of this is that I don't have to take the time to refill a box every single week.⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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1️⃣ A glass jar on a desk with a lot of multi-color post-its inside⁣
2️⃣ Kate has her face in a golden retriever who is slumped onto her. They're in a teal room with a red rug. Kate is a brunette white woman wearing red pants and a gray sweater.⁣
3️⃣ A Kindle on dark mode in Kate's lap⁣
4️⃣ 3 open pill cases on a yellow bedspread ⁣
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What I Bring To the Doctor _______ Video: a pa What I Bring To the Doctor 

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Video: a pan of an exam room. White text reads “What I Bring To the Doctor ” and the “1. Planner/notebook
2. List of current medications 
3. Notes on my biggest concerns and questions 
4. My kindle for wait time” 
The intro to Maroon 5’s Priceless plays. 

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💃🏼 Week 17 of #2025Weekly 💃🏼⁣
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1️⃣ She’s married!! ⁣
2️⃣ She married the best person in the world for her!!!!!⁣
3️⃣ I got dressed up! ⁣
4️⃣ The reality of doing fun things with chronic illness and pain is that then you have to recover from the fun things. It took … a while. One million percent worth it, but this is why I don’t do big events on a regular basis. ⁣
5️⃣ And then I had to be a person again for an appointment!⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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3️⃣ Kate takes a mirror selfie. she's in the same red dress but now also wears a jean jacket and holds a cane and mask.⁣
4️⃣ Kate takes a selfie while giving a thumbs up. She looks tired. She's now wearing a pink flowery dress. ⁣
5️⃣ Kate takes a mirror selfie. She's wearing black shorts, a gray shirt, a jean jacket, a blue mask, and black aviator sunglasses. She has a bag over her shoulder and holds a cane.⁣
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On the one hand, you should always believe what pe On the one hand, you should always believe what people tell you about their bodies.⁣
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On the other hand, I’ve had so much ridiculous and unconnected health things happen that I do understand why people might not believe me.⁣
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⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣I’m Kate, a chronic illness patient and advocate. Follow me for more content for chronic illness patients and their loved ones!⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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Last week, I talked about how it surprised me how Last week, I talked about how it surprised me how systemic autoimmune arthritis can be. But something else that surprised me was how much pain can be caused by small things.⁣
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In this picture, I was getting ready to have an MRI on my knee. It has been bothering me a fair amount the last 6+ months, so I'm trying to do something about that. ⁣
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Unsurprisingly, some of the tissue is damaged, but it's not bad. What's probably causing it to bother me so much is a teeny tiny cyst. ⁣
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Baker's cysts are a type of cyst in the knee that are generally caused by arthritis. But having a cyst in my knee means that it's causing pressure on that damaged tissue. ⁣
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The body is a weird thing, and one of these weird things is developing tiny cysts that cause a lot of pain. ⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣
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ID: Kate takes a mirror selfie. She's a brunette white woman wearing a hospital gown, scrub bottoms, black mask, round tortoiseshell glasses, and round tortoiseshell glasses. ⁣
🌸 Week 16 of #2025Weekly 🌸 ⁣ ⁣ 1️⃣ S 🌸 Week 16 of #2025Weekly 🌸 ⁣
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1️⃣ Spring has sprung … ⁣
2️⃣ … Which means I am overheating! ⁣
3️⃣ A quick view of NYC on my travels ⁣
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1️⃣ A flowering tree on a street ⁣
2️⃣ Kate takes a mirror selfie. She's a brunette white woman wearing a blue t-shirt saying "The Future Is Accessible," a black mask, a green hat reading "Facilities Management), black shorts, a black knee sleeve, and a black knee brace. She holds a pink cane.⁣
3️⃣ A picture of the New York City skyline behind a bridge.⁣
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#AlmostGreatHealth #AlmostGreatLife #ChronicallyIll #RheumatoidArthritis #SpoonieLife #Autoimmune #AutoimmuneDisease #ChronicPain #Arthritis #RheumatoidDisease #Dysautonomia #PosturalOrthostaticTachycardiaSyndrome #POTS #InvisibleIllness
If I met my newly diagnosed self for coffee ... ⁣
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I tell her how things would get worse before they got better. ⁣
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I'd tell her to stop eating gluten, dairy, corn, soy, and eggs immediately (although that would have been a lot harder in 2010, more than it even is now). ⁣
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I'd tell her that she still needs to keep advocating for herself. ⁣
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I'd tell her that having a diagnosis unfortunately doesn't mean everything automatically falls into place. ⁣
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I'd tell her that she'll develop many more illnesses but her quality of life will actually get significantly better. ⁣
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I'd tell her that she would eventually have to get her right foot fixed, although she does expect that.⁣
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I'd tell her that using a cane is not a sign of failure, but a tool to make life better.⁣
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(I did a sort of tongue-in-cheek post about this a while ago and thought I'd post a more serious one).⁣
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⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣I’m Kate, a chronic illness patient and advocate. Follow me for more content for chronic illness patients and their loved ones!⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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ID: Kate poses for the camera holding a mug with the letter M on it. Kate is a brunette white woman wearing a blue sweater and round tortoiseshell glasses. A white text box reads "If I met my newly diagnosed self for coffee ...". ⁣
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#AlmostGreatHealth #RheumatoidArthritis #RheumatoidDisease #ChronicallyIll #Autoimmune #AutoimmuneDisease #AutoimmuneArthritis #Rheum #InvisibleIllness #Arthritis #ButYouDontLookSick #ArthritisWarrior #CureArthritis
The thing that surprised me the most about autoimm The thing that surprised me the most about autoimmune arthritis is how systemic it is. ⁣
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Like with most things, it's one thing to know the fact and it's something else to experience it. ⁣
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Yes, my joints are affected (a lot). ⁣
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But I've had enough serious infections thats I have to see an immunologist because we need to be aware of my antibodies and I sometimes need help recovering from illnesses. ⁣
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And, yes, I see pulmonology because of my asthma, but we also have to keep an eye out on developing rheumatoid nodules in my lungs. (So far so good!)⁣
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Not to mention that, when I developed POTS, the hospital admitted me to run every heart test to make sure that, at 26, I wasn't experiencing heart failure. ⁣
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Plus, when I developed endometriosis, I also went through a number of GI tests because one theory was that I had ulcerative colitis. ⁣
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Anyway, RA is so much more than "just" joints. If it wasn't, I wouldn't have to kill my immune system every 3 months like I am in this picture.⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣
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ID: Kate takes a selfie in an infusion chair. She is a brunette white woman wearing a Boston Red Sox shirt, blue mask, and round tortoiseshell glasses.⁣⁣
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#AlmostGreatHealth #RheumatoidArthritis #RheumatoidDisease #Rheum #Autoimmune #AutoimmuneDisease #InvisibleIllness #ButYouDontLookSick #Sjogrens #SjogrensSyndrome #POTS #PosturalOrthostaticTachycardiaSyndrome #Dysautonomia
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