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in Writing & Blogging · January 7, 2020

How To Make Old Blog Posts More Interesting: December Blog Traffic Report

It may be 2020, but I have one or two more posts about 2019 coming out this month, counting this one. It’s the last blog traffic report of 2019 and the decade, which is exciting. As you can tell from the title, the big thing I worked on in December was how to make old blog posts more interesting and more relevant for 2019. I started blogging in 2013, so I have a lot of blog posts that have a good “heart” to them but that are relatively short, or aren’t optimized for SEO, or just have out-of-date information or language in them. But I’ll get into what I did to update these posts after I share the results, aka the traffic report. Keep reading to find out!

This post contains affiliate links. Thank you for supporting Kate the (Almost) Great!

All blog traffic reports

In this blog traffic report, Boston blogger Kate the (Almost) Great shares tips on how to make old blog posts more interesting, which can increase blog traffic.

How To Make Old Blog Posts More Interesting: The Blog Traffic Report

Google Analytics Statistics

Pageviews: 11,020 (+0.82% from November, +24.09% from last year)

Bounce Rate: 20.16% (-3.1% from November, +49.55% from last year)

Sessions: 4,991 (+6.75% from November, +25.3% from last year)

Users: 4,221 (+4.81% from November, +21.74% from last year)

Bloglovin: 1,823 (+0.94% from November)

Email subscribers: 705 (+0.71% from November, +17.89% from last year)

How I keep my bounce rate so low

Webhostinghub.com Statistics

Pageviews: 96,884 (+18.9% from November)

Sessions: 38,776 (+15.13% from November)

Users: 2,054 (+19.97% from November)

Social Media

Facebook: 1082 (-0.6% from November, +3.73% from last year)

Twitter: 3666 (-0.6% from November, +10.32% from last year)

Instagram: 2895 (+0.34% from November, +11.81% from last year)

Pinterest: 9145 (+0.66% from November, +25.46% from last year)

Tumblr: 3978 (+0.17% from November, +1.76% from last year)

How I manage social media for my blog | How to get followers on Pinterest

Top Posts

  1. 10 Things I Wish I Knew When I Received My Rheumatoid Arthritis Diagnosis
  2. What Does Endometriosis Feel Like?
  3. POTS and Heat Intolerance
  4. Accepting Your Body with Chronic Illness
  5. The Lifestyle Changes I Made for my Rheumatoid Arthritis
  6. The Products I Loved (And Wanted) in Grad School
  7. Loving Someone with Chronic Pain
  8. My Biggest Fear Realized
  9. Gift Guide: Cyber Monday 2019 Deals
  10. Chronic Illness and the Holidays: 10 Rules for a Great Season

Top Sources of Traffic

  • Pinterest (68.9%) – Pinterest is always my biggest source of blog traffic. If you’re not utilizing Pinterest (or at least optimizing your blog posts for Pinterest), you’re majorly missing out. As a reminder, my blog posts started taking off on Pinterest after I started really taking SEO seriously … because Pinterest is a search engine.
  • Search engines (6.46%) – Use SEO! You’re missing out! Yes, this is less than 7% of my traffic, but when you include Pinterest, it’s closer to 75%.
  • Facebook (4.36%) – I’m in a lot of Facebook groups for bloggers (not to mention my Facebook page), so I’m glad that that pays off.
  • Twitter (1.71%) – I promote my blog posts on Twitter a lot, but tweets have such a short half-life that you have to tweet a LOT for your posts to get traction. So if you’re only promoting your posts a handful of times a day, make sure you do more than that!

This does not count direct traffic.

How to use Pinterest for blog traffic | How to use SEO to stand out

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How To Make Old Blog Posts More Interesting: How I Did It

What I Did

  • How I promote my blog posts
  • Big thing: revamping old blog posts!
    • Improving the content overall
    • Adding more content; I tried to add at least 1,000 words per post
    • Adding more images
    • Removing out-dated information
    • Adding more keywords; I searched the keyword for the post and scrolled down the bottom of the Google page to see related keywords and added relevant ones.
    • Creating new pins for the post
    • Adding the pins from these updated posts to Tailwind, either regular queue or Tribes (whether or not the post had a new pin created)
  • Added pins of older posts (not new pins, same pins) to my Tailwind queue
  • Tried different things with Instagram to boost engagement
    • Posting carousels (multiple pictures in 1 post)
    • Engagement 30 minutes before and after a post went up
    • Using the new story features (mostly on-this-day feature)

Why I switched to MailerLite from MailChimp for my email newsletter

I Haven’t Seen Results From

  • Trying different things to boost engagement – While my overall engagement didn’t necessarily improve, my followers did. (But since my engagement percentage didn’t change while my followers did, does that mean that my engagement did improve? Hm …) I am going to continue doing these things for a little while to see if I just need to stick with it for a while.

What I can Learn This Month

  • Make your old posts work for you! Even if you have only been blogging for a year, it’s worth going back to older posts to see if they can be updated. Have you learned more information about the topic since you published the post? Have you figured out SEO? Did you join Tailwind? Basically, there are a variety of ways to update old posts, which can depend on your blog and how long you’ve been blogging.

December Goals

  • 4 blog posts – Success!
  • Increase page views – Success!

January Goals

  • 5 blog posts
  • 12,000 page views

Have you revamped old blog posts?

Like this post? Check out:

Why Isn’t My Blog Getting Traffic?, The Best WordPress Plugins: The Plugins I Use and Love, 8 Ways To Blog Better, My Proven Method for Blogging with Limited Time

Kate Mitchell

Kate Mitchell is a blogger, chronic illness patient, and advocate who helps people understand chronic illness and helps chronic illness patients live their best lives.

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Related

Previous Post: « A Look Back at 2019
Next Post: Beginner’s Guide: Infusion for Arthritis »

Reader Interactions

Comments

  1. P.J. says

    January 9, 2020 at 10:25 am

    SEO is a whirlwind of craziness for me. I know there’s way more I can be doing — well, basically, I don’t do much at all. But every time I try and figure things out, I end up getting lost in things that just frustrate me. My blog, though it dates back to 2005, has always basically been a mishmash personal blog with random topics and themes. It would be great to have more pageviews and interaction but I’ve just never figured the right touches of SEO. Good luck in your January goals!

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    • Kate says

      January 16, 2020 at 6:22 pm

      It can be a tricky thing to figure out! Keep in mind that you don’t have to include SEO in every single blog post. When I started using it, I started small!

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      Reply

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Having decades-long health problems sometimes mean Having decades-long health problems sometimes means coming across something in your health history that you completely forgot about⁣
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What I Bring To the Doctor _______ Video: a pa What I Bring To the Doctor 

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Video: a pan of an exam room. White text reads “What I Bring To the Doctor ” and the “1. Planner/notebook
2. List of current medications 
3. Notes on my biggest concerns and questions 
4. My kindle for wait time” 
The intro to Maroon 5’s Priceless plays. 

#AlmostGreatHealth #ChronicIllness #ChronicPain #RheumatoidArthritis #SjogrensSyndrome #Fibromyalgia #Endometriosis
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1️⃣ She’s married!! ⁣
2️⃣ She married the best person in the world for her!!!!!⁣
3️⃣ I got dressed up! ⁣
4️⃣ The reality of doing fun things with chronic illness and pain is that then you have to recover from the fun things. It took … a while. One million percent worth it, but this is why I don’t do big events on a regular basis. ⁣
5️⃣ And then I had to be a person again for an appointment!⁣
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3️⃣ Kate takes a mirror selfie. she's in the same red dress but now also wears a jean jacket and holds a cane and mask.⁣
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On the one hand, you should always believe what pe On the one hand, you should always believe what people tell you about their bodies.⁣
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On the other hand, I’ve had so much ridiculous and unconnected health things happen that I do understand why people might not believe me.⁣
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Last week, I talked about how it surprised me how Last week, I talked about how it surprised me how systemic autoimmune arthritis can be. But something else that surprised me was how much pain can be caused by small things.⁣
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In this picture, I was getting ready to have an MRI on my knee. It has been bothering me a fair amount the last 6+ months, so I'm trying to do something about that. ⁣
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Unsurprisingly, some of the tissue is damaged, but it's not bad. What's probably causing it to bother me so much is a teeny tiny cyst. ⁣
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Baker's cysts are a type of cyst in the knee that are generally caused by arthritis. But having a cyst in my knee means that it's causing pressure on that damaged tissue. ⁣
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The body is a weird thing, and one of these weird things is developing tiny cysts that cause a lot of pain. ⁣
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1️⃣ Spring has sprung … ⁣
2️⃣ … Which means I am overheating! ⁣
3️⃣ A quick view of NYC on my travels ⁣
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If I met my newly diagnosed self for coffee ... ⁣
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I tell her how things would get worse before they got better. ⁣
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I'd tell her to stop eating gluten, dairy, corn, soy, and eggs immediately (although that would have been a lot harder in 2010, more than it even is now). ⁣
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I'd tell her that she still needs to keep advocating for herself. ⁣
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I'd tell her that having a diagnosis unfortunately doesn't mean everything automatically falls into place. ⁣
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I'd tell her that she'll develop many more illnesses but her quality of life will actually get significantly better. ⁣
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I'd tell her that she would eventually have to get her right foot fixed, although she does expect that.⁣
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I'd tell her that using a cane is not a sign of failure, but a tool to make life better.⁣
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(I did a sort of tongue-in-cheek post about this a while ago and thought I'd post a more serious one).⁣
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ID: Kate poses for the camera holding a mug with the letter M on it. Kate is a brunette white woman wearing a blue sweater and round tortoiseshell glasses. A white text box reads "If I met my newly diagnosed self for coffee ...". ⁣
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The thing that surprised me the most about autoimm The thing that surprised me the most about autoimmune arthritis is how systemic it is. ⁣
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Like with most things, it's one thing to know the fact and it's something else to experience it. ⁣
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Yes, my joints are affected (a lot). ⁣
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But I've had enough serious infections thats I have to see an immunologist because we need to be aware of my antibodies and I sometimes need help recovering from illnesses. ⁣
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And, yes, I see pulmonology because of my asthma, but we also have to keep an eye out on developing rheumatoid nodules in my lungs. (So far so good!)⁣
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Not to mention that, when I developed POTS, the hospital admitted me to run every heart test to make sure that, at 26, I wasn't experiencing heart failure. ⁣
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Plus, when I developed endometriosis, I also went through a number of GI tests because one theory was that I had ulcerative colitis. ⁣
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Anyway, RA is so much more than "just" joints. If it wasn't, I wouldn't have to kill my immune system every 3 months like I am in this picture.⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣
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ID: Kate takes a selfie in an infusion chair. She is a brunette white woman wearing a Boston Red Sox shirt, blue mask, and round tortoiseshell glasses.⁣⁣
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#AlmostGreatHealth #RheumatoidArthritis #RheumatoidDisease #Rheum #Autoimmune #AutoimmuneDisease #InvisibleIllness #ButYouDontLookSick #Sjogrens #SjogrensSyndrome #POTS #PosturalOrthostaticTachycardiaSyndrome #Dysautonomia
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