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in Writing & Blogging · January 25, 2016

How I Promote My Blog Posts

No matter how great your blog post is, it doesn’t matter if no one reads it. If you don’t know how to promote your blog posts, who cares if your post is amazing? About a year ago, I shared how I promote my posts, but a lot has changed since then, and my blog traffic has grown a lot since then, too. As in, it has doubled. By sharing my practices, I hope that I can help some of you get more blog traffic, or maybe even get some suggestions from you! (And scroll down to the bottom to enter to win a Starbucks gift card.)

How To Promote Your Blog Posts

 

How To Promote Your Blog Posts on Social Media

Twitter: When I write a new post, I share it on Twitter 7 time over the course of 17 hours – 8:05 AM, 10:30 AM, 1 PM, 3:30 PM, 6 PM, 9 PM, and 1 AM the next day. In 3 of those tweets, I tag an RT account. I recently started sharing it at night (for me) because I remembered that there are people who follow me who are not in the US, and maybe it would help if I promoted my blog posts when they’re awake and on social media. Helpful, right? I also schedule promotions of the post 3 days after it goes up and 2 weeks after it goes up. On days that I don’t have new posts, I schedule Twitter promotions according to the aforementioned schedule. I schedule my Tweets with Hootsuite.

Facebook: Every day I promote a post on my Facebook page, I share it at 9:30 AM, 2:30 PM, 8 PM, and 12 AM the next day. As you can see, I make sure to share these posts in between when my Twitter promotions. This way, my posts hit as many people as possible. I also make sure to always include an image when I share my posts on Facebook, as those tend to be seen by more people. I also share my posts in several Facebook groups, and participate in follow trains where you post a link to a social media account and follow a certain number of other accounts. I am a member of the Her Campus Blogger Network, Northeast Bloggers, Boston Bloggers, BlogHer Network, Her Campus Premier Bloggers, The Blog Loft, Blogging Boost, All Bloggers United, Fire and Wind Co., Blog + Biz BFFs, The Pillow Fort, and some others. I don’t share posts every day in all groups, but I try to stay on top of things when I can and create relationships with some of the other bloggers in the groups.

Instagram: I don’t promote a lot of my blog posts on Instagram, but I try to promote at least a couple every month. I do this because I don’t always feel comfortable promoting a post, mostly because it doesn’t always feel authentic and I try to keep my Instagram as authentic as possible.

 

Google+: Every time I have a post, I promote it on Google+! Sometimes I also share them in communities, which are like Facebook groups.

Pinterest: Oh, Pinterest. It’s a blogger’s goldmine. I always share my posts on Pinterest, and I try to share them in as many different boards as possible. I have a lot of traditional boards – clothes, studying, and life inspiration, for example – but I also have a board just for my blog posts. So, for example, I shared my post about accepting your body with chronic illness on my blog post board, my health board, and on the group board for the Her Campus Blogger Network bloggers. I make sure to share my post at different times of the day to hit as many people as possible. I also schedule all of my Pins – blog related or not – by BoardBooster, which lets me not have to be glued to my computer throughout the day.

Tumblr: Every couple of months, I sit down and schedule promotions of blog posts for every night. I pick the best picture possible (because Tumblr is very image-focused), put the link to the blog post as the content source, write a sentence or two about the blog post as the caption, and link that caption to the blog post. I also tag as many things as possible – that apply! – so, you guessed it, as many people see it as possible. If I’m on Tumblr and I see the post, I add it to my queue because I run my Tumblr entirely on a queue.

How To Promote Your Blog Posts

How To Gain More Traffic to Your Blog

How do I promote my blog posts on days when I don’t have a new one? I pick an older post and promote that one on Twitter and Facebook. I try to choose a post that is at least a month old and is a different topic than ones that I promoted the day before or the next day. This isn’t as relevant for some bloggers, but since I write about health, writing & blogging, and general lifestyle, I try to mix up my promotions as I have a varied audience, both on the blog and on my social media accounts.

What about promoted social media posts? I try to promote 2 posts on Facebook and 2 pins on Pinterest a month. I pick these carefully in order to reach the most people and to turn as many of those people into readers. While setting up these advertisements, I try to select 20-30 terms that fit with the post I am promoting. If I promote 2 posts on these networks, I spend around $10-20 a month. You can set your price so that you spend as much or as little as possible.

How did I grow my social media networks? To be honest, it took a lot of time. But there some key things you can do!

  1. Don’t just post your blog posts – More people will follow you because of you than because of your blog posts. They have your blog for that! So show a little of who you are.
  2. Interact – Like, respond, and comment on what others post. This helps develops relationships and encourages more people to follow you.
  3. Follow others – Whether it’s people who follow you (you should follow some of the people who follow you) or people you admire, follow others and share their work. If you do that, they may share yours.
  4. Have a social media calendar – I so advise this! Kayla explains it really well, but basically the idea is that a social media calendar will help you find the right combination of things to post on your social media networks that will help you grow your social media networks.

How do you promote your blog posts?

Disclaimer: This post contains some affiliate links, which means that if you click on them and buy something, I will earn a small profit. For more information, check out my disclosure policy. Thank you for supporting Kate the (Almost) Great!
Kate Mitchell

Kate Mitchell is a blogger, chronic illness patient, and advocate who helps people understand chronic illness and helps chronic illness patients live their best lives.

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Reader Interactions

Comments

  1. Emily of Em Busy Living says

    January 25, 2016 at 9:03 am

    Thanks for including the times you post! I never thought about posting late into the night for people around the world.

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    • Kate Mitchell says

      February 1, 2016 at 11:13 am

      Of course! The timing of social shares really impacts things. The vast majority of my readers are in the US, but there are still a lot in the UK or other parts of the world. And I figured that maybe I would get more readers if I shared more when other parts of the world were awake! It seems to have really helped.

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  2. Kimberley Tobin says

    January 25, 2016 at 8:02 pm

    I have GOT to get into a schedule like this! I am terrible at promoting a post once it goes live.

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    • Kate Mitchell says

      February 1, 2016 at 11:14 am

      I can’t advocate enough for getting into a schedule. Your posts will be read SO much more if you share them a lot, especially because social media shares usually have a short lifespan given how many other posts there are. Using Hootsuite to schedule my shares has made a huge difference. I don’t worry as much about it then!

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  3. Alyssa Guttendorf says

    February 23, 2016 at 12:41 pm

    Love the specifics in this post! I need to set a schedule for my social promotion and stick to it.. thanks for the tips!

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  4. Abigail Thomas says

    August 29, 2016 at 8:23 am

    I have a new post going out tomorrow and I will be scheduling it like this. Great advice!

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Having decades-long health problems sometimes mean Having decades-long health problems sometimes means coming across something in your health history that you completely forgot about⁣
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Here are some ways I practice self care, aka talki Here are some ways I practice self care, aka talking care of myself AND who I am as a person separate from illness⁣
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4. My kindle for wait time” 
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3️⃣ I got dressed up! ⁣
4️⃣ The reality of doing fun things with chronic illness and pain is that then you have to recover from the fun things. It took … a while. One million percent worth it, but this is why I don’t do big events on a regular basis. ⁣
5️⃣ And then I had to be a person again for an appointment!⁣
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2️⃣ Kate and Emmie stand next to Matt, Emmie's husband. He is a white man.⁣
3️⃣ Kate takes a mirror selfie. she's in the same red dress but now also wears a jean jacket and holds a cane and mask.⁣
4️⃣ Kate takes a selfie while giving a thumbs up. She looks tired. She's now wearing a pink flowery dress. ⁣
5️⃣ Kate takes a mirror selfie. She's wearing black shorts, a gray shirt, a jean jacket, a blue mask, and black aviator sunglasses. She has a bag over her shoulder and holds a cane.⁣
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On the one hand, you should always believe what pe On the one hand, you should always believe what people tell you about their bodies.⁣
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On the other hand, I’ve had so much ridiculous and unconnected health things happen that I do understand why people might not believe me.⁣
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⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣I’m Kate, a chronic illness patient and advocate. Follow me for more content for chronic illness patients and their loved ones!⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣
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Last week, I talked about how it surprised me how Last week, I talked about how it surprised me how systemic autoimmune arthritis can be. But something else that surprised me was how much pain can be caused by small things.⁣
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In this picture, I was getting ready to have an MRI on my knee. It has been bothering me a fair amount the last 6+ months, so I'm trying to do something about that. ⁣
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Unsurprisingly, some of the tissue is damaged, but it's not bad. What's probably causing it to bother me so much is a teeny tiny cyst. ⁣
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Baker's cysts are a type of cyst in the knee that are generally caused by arthritis. But having a cyst in my knee means that it's causing pressure on that damaged tissue. ⁣
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The body is a weird thing, and one of these weird things is developing tiny cysts that cause a lot of pain. ⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣
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ID: Kate takes a mirror selfie. She's a brunette white woman wearing a hospital gown, scrub bottoms, black mask, round tortoiseshell glasses, and round tortoiseshell glasses. ⁣
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2️⃣ … Which means I am overheating! ⁣
3️⃣ A quick view of NYC on my travels ⁣
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If I met my newly diagnosed self for coffee ... ⁣
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I tell her how things would get worse before they got better. ⁣
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I'd tell her to stop eating gluten, dairy, corn, soy, and eggs immediately (although that would have been a lot harder in 2010, more than it even is now). ⁣
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I'd tell her that she still needs to keep advocating for herself. ⁣
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I'd tell her that having a diagnosis unfortunately doesn't mean everything automatically falls into place. ⁣
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I'd tell her that she'll develop many more illnesses but her quality of life will actually get significantly better. ⁣
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I'd tell her that she would eventually have to get her right foot fixed, although she does expect that.⁣
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I'd tell her that using a cane is not a sign of failure, but a tool to make life better.⁣
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(I did a sort of tongue-in-cheek post about this a while ago and thought I'd post a more serious one).⁣
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ID: Kate poses for the camera holding a mug with the letter M on it. Kate is a brunette white woman wearing a blue sweater and round tortoiseshell glasses. A white text box reads "If I met my newly diagnosed self for coffee ...". ⁣
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The thing that surprised me the most about autoimm The thing that surprised me the most about autoimmune arthritis is how systemic it is. ⁣
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Like with most things, it's one thing to know the fact and it's something else to experience it. ⁣
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Yes, my joints are affected (a lot). ⁣
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But I've had enough serious infections thats I have to see an immunologist because we need to be aware of my antibodies and I sometimes need help recovering from illnesses. ⁣
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And, yes, I see pulmonology because of my asthma, but we also have to keep an eye out on developing rheumatoid nodules in my lungs. (So far so good!)⁣
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Not to mention that, when I developed POTS, the hospital admitted me to run every heart test to make sure that, at 26, I wasn't experiencing heart failure. ⁣
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Plus, when I developed endometriosis, I also went through a number of GI tests because one theory was that I had ulcerative colitis. ⁣
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Anyway, RA is so much more than "just" joints. If it wasn't, I wouldn't have to kill my immune system every 3 months like I am in this picture.⁣
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I’m Kate, a chronic illness patient and advocate sharing what my life is like with 7+ chronic illnesses. Follow me for more and check out my blog at katethealmostgreat.com⁣⁣⁣⁣⁣⁣
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ID: Kate takes a selfie in an infusion chair. She is a brunette white woman wearing a Boston Red Sox shirt, blue mask, and round tortoiseshell glasses.⁣⁣
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#AlmostGreatHealth #RheumatoidArthritis #RheumatoidDisease #Rheum #Autoimmune #AutoimmuneDisease #InvisibleIllness #ButYouDontLookSick #Sjogrens #SjogrensSyndrome #POTS #PosturalOrthostaticTachycardiaSyndrome #Dysautonomia
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