Years ago, I committed to being honest with you guys about my blog traffic. About when it decreased and not just when it increased. About when I did something that contributed to it decreasing and not just when I contributed to it increasing. That means that I opened myself to admitting when I mess up to the hundreds of thousands of people who have read my blog.
This is all to say that, hey, I messed up and my blog traffic decreased because of it. Keep reading so you can avoid making the same mistake(s).
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Blog Traffic Report
Google Analytics Statistics
Pageviews: 10930 (-15.2% from October, +24.24% from last year)
Bounce rate: 20.98% (-12.4% from October, +30.47% from last year)
Sessions: 4675 (-15% from October, +21.83% from last year)
Users: 4027 (-15% from October, +19.7% from last year)
Bloglovin: 1806 (+0.5% from October)
Email subscribers: 700 (0% from October, +25% from last year)
Pageviews: 81,480 (-17% from October)
Sessions: 32,907 (-13.1% from October)
Users: 1,712 (+1.8% from October)
Facebook: 1088 (+0.8% from October, +4.51% from last year)
Twitter: 3685 (-0.3% from October, +10.23% from last year)
Instagram: 2885 (+1.56% from October, +9.4% from last year)
Pinterest: 9085 (+1.09% from October, +27.84% from last year)
Tumblr: 3971 (+0.17% from October, +1.61% from last year)
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Top Sources of Traffic
- Pinterest (68.3%) – As always, Pinterest is my biggest source of traffic. Which is great, considering I spend so much time on it! Pinterest is a combination of a social media network and a search engine. If you’re not treating it like a search engine, you’re not using it the best way you can!
- Search engines (6.56%) – I try to use SEO (search engine optimization) in 2/3 of my posts, and you can see how affective it is. That might seem silly considering not eve 7% of my traffic came from search engines like Google, but again, Pinterest is a search engine.
- Facebook (3.87%) – I have a Facebook page and I’m an active member of multiple Facebook groups for bloggers, so it makes sense that Facebook is my 3rd biggest source of traffic.
- Twitter (1.84%)
This does not include direct traffic
Why My Blog Traffic Dropped: Traffic Analysis
What I Did
- How I promote my blog posts
- Big thing: making new pins for older posts
- Gift guides started
- New freebie!
I Haven’t Seen Results From
- Making new pins for older posts. Not saying that this won’t help people; I think it will still help me! As always, it’s important to try these things for longer than a month.
What I Can Learn This Month
- My readers want more than gift guides – I posted 5 posts in November, 3 posts were gift guides, and 1 was a blog traffic report. And my blog traffic dropped by 15%. In the past, gift guides have brought me more traffic. But in the past, I’ve written more than just gift guides. I’m not at the top of my game right now – and, quite honestly, haven’t been all year – so I had multiple weeks when the only blog posts I published were gift guides. And it’s clear to me that my readers (you guys!) want more from me than just gift guides. Which is fine by me considering I don’t publish them year-round, but gift guides a) do bring me traffic and b) help me pay for this blog.
- 5 posts – Success! 5 exactly.
- 14,000 page views – Failure.
- 4 posts – I’m lowering this goal because of the holiday. I’ll be taking a break for it!
- Increase page views – I’m keeping this more general this month because of the holiday.
Have gift guides helped or hurt your blog?
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